Encouraged by changing consumer trends, Panelto Foods unveils €7m investment to expand Longford operations.
Panelto Foods has announced a €7m investment in a new bread line at its Longford facility, reinforcing its position as a leading player in Ireland’s bakery sector.
The expansion brings the company’s total investment in infrastructure and equipment to €40m since 2018.
The new line will focus on next-generation speciality breads, developed in response to evolving consumer preferences and retail trends. Panelto has doubled its output since 2018 and is continuing to scale its innovation capabilities to support growth through to 2030.
New adventures in retail
The announcement was marked by a visit from Minister for Enterprise, Trade and Employment, Peter Burke, TD, and Enterprise Ireland CEO, Jenny Melia last week.
“Panelto Foods is a fantastic example of how sustained investment in innovation and infrastructure can drive growth and competitiveness,” said Minister Burke. “The Government, through Enterprise Ireland, has proudly supported Panelto’s journey, and today’s announcement reflects the strength of that partnership.”
Panelto currently employs 370 people at its Longford campus, which includes a state-of-the-art bakery, an R&D Innovation Centre, and a dedicated training hub.
The company specialises in in-store bakery breads for the retail and food service sectors. In April, it launched Italian Style Focaccia Sandwich Breads, which have exceeded expectations in both the UK and Irish markets.
“Our continued growth has been built on a culture and mindset of innovation,” said Garry Walsh, CEO of Panelto Foods.
“We have invested heavily in understanding consumer and retail trends, strengthening our R&D capabilities. Ultimately, you cannot execute innovation without a great team. Here in Longford, we have a highly talented and dedicated workforce with people from over forty different nationalities, bringing a wealth of experience and perspectives to our business.”
Retail trends have played a significant role in shaping Panelto’s strategy. In-store bakery is now among the top three categories influencing consumer perceptions of quality. As retailers scale back traditional scratch bakeries, demand has increased for high-quality, manufactured in-store bakery solutions. Consumers are also seeking artisanal-style breads with cleaner labels, health benefits, and sustainable credentials.
“Panelto Foods’ ongoing investment in innovation and advanced manufacturing is a testament to the ambition and resilience of the company,” said Jenny Melia. “This new €7m capital investment further strengthens Panelto’s position as a leader in the sector and highlights the company’s commitment to Longford as a hub for innovation.”
Founded in 2004, Panelto Foods has grown into a key player in the UK and Ireland bake-off bread market. In 2023, it joined the European Bakery Group, a pan-European platform headquartered in Tilburg, which operates eleven bakeries across the Netherlands, Germany, and Ireland.
Top image: Garry Walsh, CEO, Panelto Foods speaking with Jenny Melia, CEO, Enterprise Ireland and Minister for Enterprise, Tourism and Employment, Peter Burke TD. Photo: Finbarr O’Rourke
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