Bank social team scoops Grand Prix at Sockies

Bank of Ireland was named overall Grand Prix winner at the National Social Media Awards, aka The Sockies 2023.

The theatre at Liberty Hall in Dublin on Thursday night (11 May) was a scene of jubilation as social media teams and agencies working across the broad gamut of Irish social and economic life via the canvas of social platforms from TikTok to Facebook, Twitter and Instragram celebrated a year of creativity.

The magic created by long-time team Damien Mulley and host Rick O’Shea that extends back to the Irish Blog Awards almost 20 years ago continued in its hallmark effervescent style of a raucous student’s union party belting out banger tunes and flinging crisps and chocolate to a giddy audience.

Organisations from IDA Ireland to Dogs Trust Ireland and the Irish Defence Forces celebrated wins alongside Spórt TG4, Burkes Bus and Dingle Sea Safari, to name a few across 44 categories. Brennan’s Bread even picked up a gong for its use of the Metaverse.

The Bank of Ireland social media team was shortlisted for five categories and won two for its work on Fraud and on Pensions.

However, the end of the night was unexpectedly marked by the team winning the Grand Prix for Best In-house Social Media Team and named the overall Grand Prix winner for 2023 across all industries and categories.

The winning team includes Aisling Lavelle, Eoin McGirl, Conor O’Shea, John Kennedy, Laura Byrne, Heather Dawson and Nicky O’Donovan-Ryan, reporting to Bank of Ireland’s head of Brand Operations and Strategic Projects Rob Hyland, and supported by Thayla Goulart, social media manager at Oliver.

Winners at The Sockies 2023:

Awards on a table.

Here is the full list of winners of the Sockies 2023:

Facebook Small Business

  • Bronze: The O’Brien Press
  • Silver: Dingle Sea Safari Ltd
  • Gold: Clever Little Handies

Facebook State Org

  • Bronze: Crawford Art Gallery
  • Silver: Houses of the Oireachtas
  • Gold: Irish Defence Forces

Facebook for a Brand

  • Bronze: Daybreak Ireland
  • Silver: EBS
  • Gold: Dogs Trust Ireland

Twitter State Body

  • Bronze: Irish Coast Guard
  • Silver: Irish Defence Forces
  • Gold: Houses of the Oireachtas

Twitter for a Brand In-house or Agency Run

  • Bronze: The O’Brien Press
  • Silver: Dogs Trust Ireland
  • Gold: TG4

Instagram Small Business

  • Bronze: True Beauty
  • Silver: The Cool Food School
  • Gold: Her Sport

Instagram State Body

  • Bronze: University College Cork, Library
  • Silver: Houses of the Oireachtas
  • Gold: Irish Defence Forces

Instagram Brand

  • Bronze:
  • Silver: Daybreak Ireland
  • Gold: Catch Chocolate

Instagram NGO

  • Bronze: Belong To
  • Silver: Spunout
  • Gold: Dogs Trust Ireland

Best Use of Instagram Stories and Reels

  • Bronze: Toyota and Forogie
  • Silver: Crawford Art Gallery
  • Gold: Spórt TG4

TikTok Campaign

  • Bronze: McSport
  • Silver: Club Drinks
  • Gold: Three Ireland

TikTok Strategy: Brand

  • Bronze: University of Limerick
  • Silver: Centra Ireland
  • Gold: Koka Noodles

TikTok Strategy: SME

  • Bronze: Crosshaven Computers
  • Silver: Kash Beauty
  • Gold: Burkes Bus

Best Use of the Metaverse

  • Winner: Brennans
Audience laughing.

Video Campaign: Public Body

  • Bronze: Irish Human Rights and Equality Commission
  • Silver: University of Limerick
  • Gold: Road Safety Authority

Video Campaign: NGO

  • Silver: Spunout
  • Gold: IMART and Fuller Marketing

Video Campaign: Business/Brand

  • Bronze: Her Sport
  • Silver: Hotel Woodstock
  • Gold: Bank of Ireland

Video Campaign: Agency Run

  • Bronze: Dublin Zoo
  • Silver: Tayto
  • Gold: Mace

Social Media Strategy: SME

  • Bronze: Murphys Ice Cream
  • Silver: Clever Little Handies
  • Gold: Dingle Sea Safari

Social Media Strategy: State Body

  • Bronze: Houses of the Oireachtas
  • Silver: Irish Defence Forces
  • Gold: Central Bank of Ireland

Social Media Strategy: NGO

  • Bronze: Spunout
  • Silver: BelongTo
  • Gold: Sexual Health Centre

Social Media Strategy: International Markets

  • Bronze: Summer at UCD
  • Silver: Dingle Sea Safari
  • Gold: IDA Ireland

Social Media Campaign: Non-professionals

  • Silver: Snorkelling Ireland
  • Gold: Val Robus

Social Media Campaign: LinkedIn

  • Bronze: Aviva
  • Silver: IDA Ireland
  • Gold: Central Bank of Ireland

Social Media Strategy for Events

  • Bronze: Focus Ireland – Shine A Light Night
  • Silver: Murphy’s Ice Cream
  • Gold: IMART and Fuller Marketing

Social Media to drive eCommerce

  • Bronze: Wavemaker / Invention and FLYEFit
  • Silver: McSport
  • Gold: National Lottery

Use of Social Media by a Financial Org

  • Bronze: Bank of Ireland
  • Silver: Central Bank of Ireland
  • Gold: EBS

Best Content Creation Studio In-house

  • Bronze: EZ Living Furniture and Dogs Trust Ireland
  • Silver: Central Bank of Ireland
  • Gold: AIB

Best Content Creation Studio (Agency)

  • Bronze: Lorg Media
  • Silver: Brouder Marketing
  • Gold: Fabric Social

Best Social Media Advertising Team – Agency

  • Bronze: Sing! Digital Marketing
  • Silver: Core
  • Gold: Javelin Advertising

Best Social Media Advertising Team – In-house

  • Bronze: McSport
  • Silver: Central Bank of Ireland
  • Gold: Franchise Direct

Best Sponsorship Collaboration

  • Bronze: Bank of Ireland at All Together Now
  • Silver: MACE Right Options – A Walk with Johnny Sexton
  • Gold: Londis – Ireland’s Fittest Family

Best Paid Campaign Sales

  • Bronze: McSport – “We Messed Up” Sale
  • Silver: Failte Ireland – Discover Ireland and Visit Dublin campaigns
  • Gold: Glenveagh – The Batman of the housing crisis

Best Paid Campaign Awareness

  • Bronze: Aviva – ‘If Money Talks, What’s Yours Saying?’
  • Silver: Focus Ireland – 2022 Christmas campaign
  • Gold: Bank of Ireland – Stop, Think, Check

Best Multi-platform Campaign (In-house)

  • Bronze: SPAR Community Road Trip
  • Silver: Dogs Trust Ireland – Puppy Farming is a Life Sentence
  • Gold: AIB – AIB’s Pledge to Do More

Best Multi-platform Campaign (Agency)

  • Bronze: Daybreak – Werewolf Hunt
  • Silver: An Post – Digital Stamp
  • Gold: Kia Motors Ireland SG2 Niro campaign

Best Multi-platform Campaign for events/cause (Agency)

  • Bronze: Foras na Gaeilge – Creidim Ionat
  • Silver: IMART and Fuller Marketing
  • Gold: Sport Ireland – It’s my Time

Best In-House Team

  • Winner: Bank of Ireland

Best Small Agency

  • Winner: Fabric Social

Best Agency Large

  • Winner: Core

Grand Prix

  • Winner: Bank of Ireland
John Kennedy
Award-winning editor John Kennedy is one of Ireland's most experienced business and technology journalists.