Powerscourt Distillery toasts major US distribution deal

Fercullen Irish Whiskey from the Powerscourt Distillery on the Powerscourt Estate will now be available across the US.

The Powerscourt Distillery has struck a partnership deal with Zamora Company USA to have its Fercullen Irish Whiskey distributed across the United States.

Irish whiskey is one of the fastest-growing spirits categories in the U.S., projected to increase in volume by +67% from 2021 to 2026, according to IWSR Drinks Market Analysis.

“The US is the largest market for Irish whiskey sales globally, representing 41% of global market share in 2021”

The value of Irish whiskey exports to the all-island economy exceeded €1bn for the first time.

 Zamora Company USA will import, sell, and market Fercullen in the US, effective immediately, alongside such iconic spirits as Licor 43, Martin Miller’s Gin, Double Cross Vodka, Yellow Rose Whiskey, Lolea Sangria, Don Papa Rum, San Cosme Mezcal, and Villa Massa Limoncello, Amaretto and Vermouth. 

Flagship whiskey

Powerscourt Distillery in Wicklow.

The flagship of the Fercullen line is Fercullen Falls, a new small-batch 50/50 blend of malt and grain whiskeys with a high malt content highlighting the unique style of the Powerscourt Distillery. The malt whiskey in the blend was matured in first fill ex-bourbon barrels and the grain in a combination of ex-bourbon and new heavy char oak casks. The Fercullen Falls name refers to the picturesque Powerscourt Waterfall, located on the Powerscourt Estate, home to Ireland’s largest waterfall and the inspiration for the new Fercullen Falls Irish Whiskey. 

“As we continue to grow our world-class spirits and wines in the U.S., Irish whiskey has long been at the top of our list of categories to strengthen our portfolio, and Fercullen from the Powerscourt Distillery has always been our top choice,” said Andrew Stewart, Global Brand Manager at Zamora Company USA.

“Fercullen is truly an exceptional spirit, proudly crafted by one of the most awarded distillery teams in the industry. We’re especially excited to introduce Fercullen Falls, a lighter tasting and approachable Irish whiskey bottled at 43% ABV – a higher than standard for a malt whiskey blend – which makes it a perfect spirit for enjoying straight or as a cocktail base.”

In addition to Fercullen Falls, Zamora Company USA will also release Fercullen Single Malt, Fercullen 15-Year-Old Irish Whiskey, and limited edition Fercullen 21-Year-Old Single Malt in the U.S.

Powerscourt Distillery’s founding Master Distiller Noel Sweeney is the longest practicing and most decorated distiller in Ireland, responsible for more independent brands of Irish whiskey than any other distiller in the country. Fercullen’s Head Distiller and Blender Paul Corbett was also recently awarded Master Distiller/Blender of the Year at the 2023 Icons of Whisky Ireland Awards, and the Powerscourt Distillery won in the Visitor Attraction of the Year category.

Located in the town of Enniskerry in scenic County Wicklow, the Powerscourt Estate has a rich history dating as far back as the 9 th Century. In addition to the distillery, the estate includes two championship golf courses, a 5-star hotel, and one of the 3-best gardens in the world (according to National Geographic).

The favourable climate in the sunny Southeast of Ireland, coupled with the pure mineral water from the Wicklow Mountains, and the estate’s proximity to some of the best barley growing lands in Ireland helps contribute to the outstanding quality of the Fercullen whiskeys distilled on the property.

“The US is the largest market for Irish whiskey sales globally, representing 41% of global market share in 2021”, said Ryan Stapleton, Powerscourt Distillery’s Global head of Sales.

“We at the Powerscourt Distillery have waited until the right time and crucially finding the right partner before we launched Fercullen Irish Whiskey into the U.S. market and we are in a great position to appoint Zamora Company USA as our national importers. We look forward to bringing our core Fercullen and limited release Irish whiskeys to the USA in 2023 and working closely with the excellent team at Zamora Company USA in the years to come

Southern Glazer’s Wine & Spirits distributes the Zamora Company USA portfolio in 41 markets, and the company works with other top wholesalers such as Horizon Beverage Group in other US states.

John Kennedy
Award-winning ThinkBusiness.ie editor John Kennedy is one of Ireland's most experienced business and technology journalists.