Lidl’s new mobile service hits 100k Irish customers

Lidl Connect has reached 100,000 customers in Ireland, with its €8.99 Price for Life offer fully subscribed just 10 days after launch.

Lidl Ireland has reached 100,000 customer registrations for its new Lidl Connect mobile service, just 10 days after entering the Irish mobile market.

The milestone means the first 100,000 customers have secured the introductory €8.99 per month ‘Price for Life’ offer. With the limited launch offer now fully subscribed, new customers can join Lidl Connect for €12.99 per month at ‘Price for Life’ through the Lidl Plus app.

Lidl Connect launched on 5 October, extending the retailer’s focus on value and customer services into the mobile market in Ireland.

Consumer demand

The plan includes unlimited domestic 5G data, unlimited calls and texts to Irish and UK networks, 50GB of EU and UK roaming data and 100 international minutes per month to eligible destinations. The service operates on a monthly rolling basis with no long-term contract.

Robert Ryan, chief executive officer at Lidl Ireland and Northern Ireland, said the initial response highlighted consumer demand for value in the mobile market.

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“The response to Lidl Connect has been extraordinary. Reaching 100,000 registrations so quickly demonstrates just how strongly Irish consumers respond to genuine value.

“For more than 25 years, Lidl has challenged the Irish grocery market by putting quality and value at the centre of what we do. Lidl Connect takes that same philosophy into a completely new category. We set out to offer customers a mobile plan that was straightforward and highly competitive, and the response shows there is a real appetite for greater value and choice in the Irish mobile market.”

Lidl Plus expands beyond grocery

The mobile service forms part of Lidl’s ongoing development of the Lidl Plus app as a platform for additional customer services.

“This is also an important milestone in the continued development of Lidl Plus. We want to give customers even more reasons to engage with Lidl and to access genuinely useful services through one simple platform. Lidl Connect is a strong example of how we can leverage the scale of our customer base and focus on value to bring something new to the market,” Ryan said.

“We are incredibly grateful to the first 100,000 customers who have chosen to join Lidl Connect, and we look forward to welcoming many more in the weeks and months ahead.”

Lidl Plus already provides access to personalised offers and rewards alongside services including OOHpod parcel lockers, pay-as-you-go GoCar and van sharing and Lidl’s deposit return facilities.

Lidl Connect is delivered with the retailer’s global telecommunications partner 1GLOBAL, with its Irish network powered by eir.

Customers access the service exclusively through Lidl Plus and can choose an eSIM for compatible devices or purchase a physical Lidl Connect SIM from Lidl stores nationwide for €0.99.

New customers can join for €12.99 per month at ‘Price for Life’, provided the plan remains continuously active. Customers can also add up to three additional SIMs to their Lidl Plus account for €12.99 per month each.

5G availability is subject to compatible devices and network coverage, and customers can cancel their monthly rolling plan at any time.