Buymie and Woodie’s join forces on same-day DIY deliveries

The launch of Woodie’s powered by Buymie app in October will see personal shopping services being provided initially to Dublin South East residents.

Getting in there before Amazon Prime, fast-moving Irish e-commerce and delivery platform Buymie has joined forces with DIY and home improvement retail giant Woodie’s to launch a same-day DIY delivery service.

From October 10th, customers in South East Dublin can avail of Buymie’s personal shopping services to order 20,000 DIY and home improvement products from their nearest Woodie’s store and receive their shopping to their doorstep in as little as two hours. 

“We have all run out of paint during a project and done the run to Woodie’s in our overalls”

The new service named “Woodie’s powered by Buymie” emulates the successful and extended UK trial “Asda Express powered by Buymie” in Leeds and Bristol where Buymie has integrated into the leading retailer’s broad offering of delivery options. 

The customised Woodie’s app was designed by Buymie in partnership with the Woodie’s team,  which will see the retailer leverage the innovative routing and delivery capabilities of Buymie, as well as its dedicated network of independent personal shoppers. It makes them the first retailer in Ireland to access Buymie’s newest platform enterprise technology. 

Does exactly what it says on the app

The new Woodie’s powered by Buymie app will be available in both app stores from mid October. In addition, existing Buymie app shoppers will have the ability to shop Woodie’s extensive product catalogue via the Buymie app.

“Our online business has seen rapid growth in recent years and this partnership allows us to further build and grow our omnichannel proposition, keeping ease and expertise at our core,” said Suzanne Quinn, chief commercial officer at Woodie’s.

“This partnership with Buymie is an important step for us as we continue to find new ways to help our customers shop the way that suits them.

The pilot will initially see shopping services being provided exclusively in South East Dublin, with a view to expanding nationally soon after. 

Items will be picked and packed from the shelves by a dedicated team in Woodie’s and Buymie personal shoppers will deliver the order at the selected time or in as little as two hours.  Buymie’s delivery services will cater for small to medium-sized products such as paint, tools, accessories and seasonal lines.

Woodie’s is 100% Irish owned and the market leader for DIY, home and garden. They offer an extensive range of paint, DIY tools, gardening, homewares and seasonal products.

Founded in 2016, Buymie is a leading player in the rapidly evolving same day grocery delivery market. The business has expanded to a team of 70+ with a network of over 400 personal shoppers to meet the increasing demand for grocery home delivery, a trend which has accelerated dramatically during the Covid-19 pandemic. 

The partnership is the ‘first of its kind’ for Buymie as it expands its personal, same-day service into a new vertical while maintaining its commitment to facilitating efficient and sustainable personal shopping services to time-poor individuals and families. 

“We have all run out of paint during a project and done the run to Woodie’s in our overalls,” said Buymie CEO Devan Hughes.

“We are thrilled to launch this trial with a household brand like Woodie’s who is keen to expand the same-day delivery offering to Woodie’s and Buymie customers.

“This trial demonstrates Buymie’s wider ambition to bring the same-day, delivery model outside of the traditional grocery shopping space and to other areas in the wider retail sphere while continuing our commitment in delighting time-poor individuals.”

Main image at top: Suzanne Quinn, Woodie’s Chief Commercial Officer with Buymie CEO and co-founder Devan Hughes

John Kennedy
Award-winning editor John Kennedy is one of Ireland's most experienced business and technology journalists.