Finnish data pioneer Supermetrics to create 100 Dublin jobs

Supermetrics, pioneer of big data tools with over 725,000 users, is expected to become the next Finnish unicorn.

Helsinki-headquartered software-as-a-service (SaaS) data integration platform Supemetrics is to create 100 new jobs in Dublin over the next two years.

The SaaS tool automates resource consuming data delivery.

“Ireland has established itself as one of the world’s leading tech hubs”

Founded in Finland in 2013 by Mikael Thuneberg, Supermetrics specializes in marketing data integration tools that make it easy for marketing analysts and business intelligence teams to move and integrate data to data warehouses, BI tools, and easy-to-use applications such as Google Data Studio, Google Sheets, and Microsoft Excel.

The company has grown organically since the beginning, generating a profit since day one. In addition to its new Dublin space, Supermetrics has offices in Helsinki, Vilnius, Atlanta and Singapore.

SaaS capital of Europe

“Ireland has established itself as one of the world’s leading tech hubs. In addition to some of the biggest names in technology, many of whom are Supermetrics clients, it is renowned for its highly skilled workforce and strong ties with the US, all of which were critical factors in our decision to expand our Dublin operations,” says Mikael Thuneberg, CEO and founder of Supermetrics.

“We are constantly recruiting new talent in response to growing demand and Ireland is the perfect market to help us achieve this. By the end of this year we project to double the size of the company and grow our revenues by at least 50%, as we place greater emphasis on the US market.”

In March 2022, Viva Technology selected Supermetrics for its European Top 100 Unicorns list, which predicts non-listed companies with prospects to reach a valuation of more than $1bn.

Supermetrics Group has experienced strong growth, with its workforce increasing by 90%, from 137 employees at the end of 2020 to 260 today, while turnover reached €6.1m, resulting in a €6.1m profit. To support its continued expansion, the company’s workforce is projected to grow to 400 people by the end of 2022.

“Dublin remains a leading destination city for fast growing companies to establish operations here in order to serve and grow their customer base in the region. Ireland has a track record of being an attractive location for SaaS companies looking to access a well-established talent pool to scale quickly,” said IDA Ireland CEO Martin Shanahan.

Main image at top: Mikael Thuneberg, CEO and founder of Supermetrics

John Kennedy
Award-winning editor John Kennedy is one of Ireland's most experienced business and technology journalists.