American Football analytics player Pro Football Focus expands into Europe from new Dublin base.
Pro Football Focus (PFF) is to create 21 remote full-time jobs in Ireland and 175 seasonal analyst roles over the next three years.
Founded in the UK in 2009, PFF analyses player performance, ranks/grades players and assesses overall team performance.
“Ireland will play a key role in PFF’s expansion into the beautiful game. Its strategic location, the availability of skilled labour, and rich history of achievements in science and technology are among the many reasons why our management team chose Ireland”
These insights can be accessed by customers through a subscription-based platform. In 2011, PFF began providing customised data monitoring services for three NFL teams.
PFF now supplies data for all 32 NFL teams, more than 100 NCAA football teams and seven CFL teams. Other notable customers include NBC Sports, CBS Sports, Fox Sports and EA Sports.
The European launch follows the Aer Lingus Classic between the Northwestern Wildcats and the Nebraska Cornhuskers, both clients of PFF, at the Aviva Stadium in Dublin.
Playing to win
The decision to establish an operation in Ireland was primarily driven by the availability of talent and the flourishing sports tech ecosystem here.
“Ireland will play a key role in PFF’s expansion into the beautiful game. Its strategic location, the availability of skilled labour, and rich history of achievements in science and technology are among the many reasons why our management team chose Ireland,” said Nate Gerstle, general manager of Soccer Operations at PFF.
“To say nothing of the fact that the environment is simply welcoming; Ireland is encouraging PFF’s success, and our team wants to return that success in-kind.”
Recruitment for a number of full time and seasonal roles is now underway. To explore opportunities with PFF, visit https://www.pff.com/jobs
“Pro Football Focus is a really welcome addition to the growing sports tech sector in Ireland,” said Tánaiste and Minister for Enterprise Trade & Employment Leo Varadkar, TD.
“These are exciting and interesting roles in software development, data collection and analysis in an international sports analytics company. I’m particularly pleased to see the company provide remote working opportunities – it’s important to give employees the option, where possible and the Government is putting in place the infrastructure to support that choice. It also allows PFF to recruit from a rich talent pool, across the entire country. I wish the team at PFF the very best with this expansion.”
Mary Buckley, Executive Director, IDA Ireland added: “PFF’s decision to have a European presence in Ireland, is welcome news. A household name in the US, PFF is a significant addition to Ireland’s emerging sports tech cluster. I’d like to wish the team every success with this expansion.”