Thinking business with Queila Doyle, CEO and founder of My Beauty Squad.

I am originally from Rio de Janeiro, Brazil and I grew up spending my days on the beach, enjoying the fantastic weather. Brazil is a country where the beauty industry is central to our culture, and I couldn’t help but fall in love with everything related to beauty. I met my husband (who is from Cork) and moved to London with him over five years ago. Since moving, I set up My Beauty Squad in London which has been a great success. We have worked with amazing clients, celebrities and brands, and we have built a fantastic team. During this time, I have been on countless trips to Ireland and I’ve fallen in love with the country and its people, which has led me to bring My Beauty Squad here.

“Have the patience and stillness to accept the highs and lows. It’s not a smooth journey.”

How it all began

It was all because my husband booked a last-minute holiday. I wanted to get my nails done around 7 pm after work, and all the salons were fully booked or closed. I ended up not finding anyone and wishing for a platform that could bring beauticians to my home and make me feel pampered. Having a beauty industry background myself, I knew that beauticians were not treated fairly and I decided to build upon this by having a company focused on their wellbeing. Consequently, they make our customers feel special, and we can grow the business together.

My Beauty Squad team

Motivation

I love bringing amazing beauticians together and working on ideas to improve the beauty industry. These women are passionate professionals who help me to grow the business and also make our customers feel amazing. I love their loyalty and how we all feel like a family.

The big challenge

I believe it’s the fact that you need an all-in-one degree where the skillset can change every minute. At any moment, you can change from being the CEO to a counsellor, administrator, mediator, artist and many other professions that I’ve learned along the way.

Plans

We want to become a beauty platform trusted by women, that offers beauty services and products, reviews and honest advice through our blogs and podcasts.

“There are a million reasons why you shouldn’t get started, but if you just do it, you will learn along the way.”

My advice

Just do it. There are a million reasons why you shouldn’t get started, but if you just do it, you will learn along the way. Since the very beginning of my journey, it has been learning as I go. The only thing I would do differently is to practise more meditation and have the patience and stillness to accept the highs and lows. It’s not a smooth journey.

Role models

I love the serial entrepreneur and presenter Marcus Lemonis. He is hugely successful, a self-made millionaire and I love the way he genuinely cares about the people he works with. I am a firm believer that a business that is out only to make money is a poor business. But outside of the business world, I have to say that my husband inspires me with his positive views about life. I think Irish people always have a smile to give and that has inspired me to gain new perspectives in adverse situations.

“Life is too short, so just get out there and follow your dreams.”

If I wasn’t running a business?

I would love to be a detective. No criminal would be safe. As for a job that I would hate to have it would be any job that would make me grumpy waking up on Mondays. If this is you, then my advice is to think about how you can solve this problem. Life is too short, so just get out there and follow your dreams.

www.mybeautysquad.ie
Instagram: @mybeautysquad

Interview by Laura Mellett.