Family-owned Maxol business continues to invest in established successful businesses in local communities.
Maxol Group has received Competition and Consumer Protection Commission (CCPC) approval for the acquisition of three service stations in Dublin, bringing the company’s nationwide network to 248 sites across Ireland.
The multi-million euro acquisitions are part of Maxol’s five-year, €175m investment strategy for growth, further strengthening the Irish forecourt and convenience retailer’s portfolio in the capital.
“Today, more than 40% of Maxol’s gross profit is generated from non-fuel services. Convenience retail, food offerings, car wash facilities, and new mobility solutions have become key drivers of our business growth”
The news follows Maxol’s acquisition of eight forecourt sites and 14 site redevelopments in 2024, as the family-owned business continues to invest in established successful businesses in local communities.
Retail innovation
The latest acquisitions are currently supplied by Maxol under a fuel wholesale agreement and owned by Johnny and Susan Brady. The three sites include: Spawell Auto stop, Spawell, Templeogue; Coolquay Service Station, The Ward, Dublin 11; and Crosslands Service Station, Clondalkin, Dublin 22.
The three sites will undergo a €1m+ retrofitting programme, including the introduction of Maxol’s store concept featuring the Maxol Deli and ROSA Coffee stations.
“These are excellent sites that have been operated to the highest of standards and in the coming months we will be further investing by bringing our latest innovative retail and forecourt model to each location, building on the already extensive range of eat-in and food-to-go options,” said Maxol CEO Brian Donaldson.
Non-fuel services drive growth
“Today, more than 40% of Maxol’s gross profit is generated from non-fuel services. Convenience retail, food offerings, car wash facilities, and new mobility solutions have become key drivers of our business growth,” Donaldson explained.
Donaldson said the locations of the sites acquired by Maxol are in line with the company’s operating model of supporting local communities and all existing staff will have the option to remain at the respective sites, which will be operated under licence from Maxol.
“Our strategy focuses on investing in high-potential sites that reflect the changing demands of our customers who visit their local Maxol not just for fuel, but for quality food, everyday essentials and a growing suite of products and services. It is our goal to have all three sites transferred and operating under the Maxol model by the end of the summer.”
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