New Homegrown at Maxol initiative to put a spotlight on indigenous businesses to help them grow.
Irish food and drinks businesses that fancy themselves as the next Ballygowan or Ballymaloe Foods, have a chance to shine through a new initiative by forecourt retailer Maxol.
Homegrown at Maxol is a new initiative by the convenience and forecourt retailer to support Ireland’s incredible food and drinks producers and help them grow.
“The aim is to give small businesses an opportunity to grow and expand by getting prime shelf space in our company-owned stores in the Republic of Ireland, supported by creative marketing materials, advertising and mentoring support”
Maxol is encouraging all SMEs in the food and drinks sector to enter the programme, which will give four finalists a chance to shine, by winning prime shelf space in 72 Maxol stores, marketing support, as well as invaluable mentorship and a chance to exhibit their product to 400 convenience retailers.
From the four, one outstanding product or producer will be chosen by Maxol as the inaugural Homegrown at Maxol Champion for 2023 at Maxol’s upcoming Retail Conference in April.
How to enter Homegrown at Maxol
Homegrown at Maxol is open to food and drinks products of all kinds and applications are open until 31 March HERE and entering couldn’t be easier.
Developed in partnership with Champion Green, Homegrown at Maxol is the first programme of its kind in the forecourt and convenience retail sector that can offer immediate and tangible support to local businesses across Ireland.
“The aim is to give small businesses an opportunity to grow and expand by getting prime shelf space in our company-owned stores in the Republic of Ireland, supported by creative marketing materials, advertising and mentoring support,” said Maxol CEO, Brian Donaldson.
“There’s a real opportunity here for small businesses to scale up however, if 72 stores is too big an initial step, there is also scope for winners to be showcased on a regional basis. We don’t want to be too restrictive, and we encourage any business in the food and drinks sector that isn’t already working with Maxol to apply today.”
The programme is part of Maxol’s strategy to support local, indigenous food and drinks producers and suppliers and in line with its commitment to expand its range of homegrown produce across its store network.
“Homegrown at Maxol is true to our mission to champion local sustainable business, and will be the start of something great for four fledgling SMEs in the food and drink sector in 2023,” explained Evelyn Moynihan, who heads up Champion Green.
“Growing the local economy needs industry leaders like Maxol to get behind small businesses, and, equally, for consumers to proactively support Irish enterprise.”
Main image at top: Restaurant critic Corinna Hardgrave with Champion Green’s Evelyn Moynihan and Maxol CEO Brian Donaldson. Photo: Jason Clarke Photography