From Cork to Europe: Food B2B marketplace Kwayga goes live

Kwayga online platform connects European B2B food and beverage buyers and suppliers.

Online matching platform for B2B buyers and suppliers in the food industry Kwayga has launched into the European market.

Kwayga was established by co-founders Martin Fitzgerald and Mike McGrath in 2021 and is based in Cork, Ireland. The company’s matching algorithm analyses business’ data to match buyers with suppliers, providing active high-quality shortlists in minutes instead of months.  This is done on an ongoing basis, but also in the Kwayga Deal Centre where buyers post live requirements for suppliers to engage on.

“No matter where your business is located, Kwayga will show the world to you and you to the world”

The subscription-based platform platform solves a range of challenges that B2B buyers and suppliers face on a daily basis when finding, verifying, connecting with and communicating in any language with new perfectly matched buyers or suppliers. It also fills the gap in in-house resources and skill sets that buyers and suppliers in the food and beverage industry lack when researching new business opportunities.

Super scaling for supermarkets

Right now, Kwayga is focused on connecting supermarket buyers with private label suppliers and both supermarket buyers and distributors with scaling suppliers of trending products, such as products in the free-from category.

Businesses who sign up to the platform under a premium account undergo a rigorous verification process in order to authenticate their profile and get the ‘verified’ tick to protect the ecosystem of trust.

Currently, Kwayga operates in 37 countries and plans to become more widespread across Europe to connect the right buyer with the right supplier at the right time. Through Kwayga’s Messaging Centre with automated translation services, businesses will have no boundaries when it comes to cross border trading. This in turn will allow smaller businesses to scale and grow their business to greater heights. 

“We are delighted to finally launch Kwayga across European markets as it is a major milestone in our business to date,” said Fitzgerald.

“Since first launching the platform back in 2021, it has helped many suppliers and buyers gain new business opportunities and has also helped them scale their businesses as a result. We are excited to expand further across Europe and break down the barriers of cross border trading, which will give suppliers and buyers alike more freedom in making the correct decisions for their businesses.

“There are 50m businesses across the globe that could be using Kwayga to trade internationally. No matter where your business is located, Kwayga will show the world to you and you to the world.”

Main image at top: Martin Fitzgerald, CEO and co-founder, Kwayga, and Mike McGrath, COO and co-founder, Kwayga

John Kennedy
Award-winning editor John Kennedy is one of Ireland's most experienced business and technology journalists.