Less is more
It’s tempting to overload your presentation with content. Don’t do this. The audience will appreciate it if you cut down on slide content, and explain it yourself. The less clutter you have, the better.
An obvious but highly important point. Don’t copy and paste content from another PowerPoint presentation. The audience will see through you.
Ensure that colours, fonts and displays are consistent throughout your slides, and use contrast to make your text and graphics stand out. Ensure your font is different to that of your logo.
Use images and video content
Text is boring on its own. Make sure that your presentation stands out by including some video material if possible, and plenty of interesting graphics and photographs.
Don’t use clip art
Clip art is basically pre-made images used to illustrate something online. It looks cheap and unprofessional, so steer clear.
Use your own images
Even photos from your smartphone are more authentic than ‘better’ stock images you’ll find online.
Limit transitions and builds
Animated slides, such as bullet points, should not be used on every slide. Be subtle.
Use simple charts
Don’t overload the audience with too much data in your charts.
Use your brand
Regardless of what you’re presenting on, your business’s brand should be on every slide. Don’t let the audience forget who’s talking to them.
Don’t just read directly from your slides. This makes you come across as awkward and unprofessional. Instead, only use keywords and come prepared. Then, you’ll be able to talk freely and informatively about your topic.
Offer a take-home message
You want to give the audience something to think about when they leave your presentation. Give them a short handout afterwards.