Granite buckles on Armour as it scales to become a €14m firm

Acquisition of Galway business Armour is expected to boost Granite Digital’s revenues beyond €14m this year.

Full service digital agency Granite Digital has confirmed its acquisition of Galway business Armour for an undisclosed sum.

Granite’s latest acquisition will boost its global reach adding more than 150 Armour clients from across Ireland, the UK, and the US, establishing Granite as Ireland’s largest independent digital agency.

“It will give us the flexibility to adapt to whatever comes next in the rapidly evolving world of digital customer experiences”

Founded in Galway in 2010 by friends Andrew Dewdney and Jamie Casey, Armour brings deep experience and expertise in product and mobile apps development. Offering a wide range of services that includes strategy, user experience design, online and mobile application development, Armour designs and delivers high-quality enterprise solutions for their clients which Armour delivers include Supermacs, Intel, eflow, Medtronic, Rehab, and Pfizer.

Granite Digital has expanded to become Ireland’s largest independent digital agency. Design, technology, strategy, digital marketing, advertising, and secure managed hosting are among its service offerings. Granite’s growing client base includes Lidl, Dalata Hotel Group, Bord Bia, Cork Chamber of Commerce and Webhelp.

The future is about experiences

Granite anticipates that after acquiring the Armour business, annual revenues will grow to more than €14m in 2023. In 2022, Granite acquired and successfully integrated the businesses of Dublin-based Continuum and Willows Consulting.

In recent years, Armour is the 14th Irish digital services business to come under the Granite umbrella following a series of acquisitions that include Connector, Webtrade, MediaOne, Apps Made Easy, and New-York based LCM 247.

“We are thrilled to announce the acquisition of Armour, which will enable us to assess, design, and develop products and customer experiences that respond to the needs and expectations of today’s customers,” said Conor Buckley, CEO of Granite Digital.

“This acquisition will not only increase our breadth of services with enhanced product development capabilities, but it will also give us the flexibility to adapt to whatever comes next in the rapidly evolving world of digital customer experiences. We are excited to see the impact this acquisition will have on our business and our ability to deliver a more comprehensive range of digital services and experiences to our growing Irish and international customer base.”

Andrew Dewdney, Jamie Casey and their team of 10 will join Granite and will lead their product development division, with a particular focus on delivering new projects in Europe and the US. Granite will have more than 120 digital specialists with the addition of Armour, which will become a key strategic business unit within the Granite Digital Group.

“We are thrilled to be joining Granite as part of their acquisition of Armour,” Dewdney said.

“As a highly skilled agency specialising in creating digital products with a great user experience, we have been helping businesses take digital transformation to the next level since 2010. Now our team of experts will join Granite to create best-in-class websites and enterprise-level web applications. With the additional expertise and capabilities the Granite team bring, we look forward to further accelerating our client business and growth potential.”

Main image at top: Jamie Casey, Managing Director, Armour by Granite; Conor Buckley, CEO, Granite Digital; and Andrew Dewdney, Co-founder and Director, Armour

John Kennedy
Award-winning editor John Kennedy is one of Ireland's most experienced business and technology journalists.



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