Granite has acquired US branding agency Right Hat, strengthening its North American presence and expanding its brand, digital, AI and data services.
Granite, Ireland’s largest independent digital agency, has acquired US-based branding and design agency Right Hat in a move that strengthens its presence in the North American market and broadens its offering in brand strategy, creative design, technology, data and AI.
Financial terms of the deal were not disclosed.
“The US is key for Granite’s ongoing growth, and Right Hat is our third acquisition in the market and our second in 2026”
The acquisition is Granite’s tenth since 2020 and follows its purchase of performance marketing specialist Creative Media earlier this year. It also marks the company’s second North American acquisition in 2026, adding offices in Chicago and Washington DC to its existing New York presence.
Founded more than 20 years ago, Right Hat specialises in helping professional services firms and B2B organisations develop brands, sharpen market positioning and create digital experiences. The agency has worked with more than 200 clients worldwide, including Microsoft, American University and leading US law firms such as Troutman Pepper, BakerHostetler and Bracewell.
Under the agreement, the Right Hat brand will continue to operate while benefiting from Granite’s team of more than 200 specialists across strategy, engineering, design, data and marketing.
KEY NUMBERS: Granite’s US expansion
- 10 acquisitions completed since 2020
• 2 North American acquisitions in 2026
• Third US acquisition to date
• North America targeted for 50% of revenues by 2028
• 20+ years of Right Hat market experience
• 200+ global clients served by Right Hat
• Microsoft among flagship client roster
• 200+ specialists across Granite group
• Chicago and Washington DC offices added
• New York, Chicago and Washington DC US footprint
Editorial takeaway: Granite is rapidly scaling its North American business through acquisition, combining specialist branding expertise with digital, data and AI capabilities to support a goal of generating half of its global revenues from the region by 2028.
Winning America
The combination is designed to provide clients with a single partner capable of delivering brand strategy through to execution, including websites, digital products, performance marketing, analytics and AI-powered tools.
Right Hat partner Jeorjina Tegel will join Granite’s US leadership team as Vice President of Client Strategy & Growth, North America, while founder Charlyne Fabi becomes Executive Creative Director of North America. Both will work alongside Granite Chief Commercial Officer Rob Carpenter.
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Commenting on the acquisition, Tegel said: “For more than 20 years, Right Hat has built its reputation on a deep understanding of professional services firms and businesses with a consultative sales approach. Joining Granite allows us to preserve that specialisation while bringing clients capabilities we haven’t historically offered at this scale, from technology and performance marketing to data and AI. It means we can think more broadly about our clients’ businesses and carry the strategy all the way through to the digital experiences their audiences see and use.”
Carpenter said: “Right Hat brings an exceptional combination of specialised expertise, strategic thinking and longstanding relationships in the US market. The firm’s strength in legal and professional services accelerates our momentum in a sector we know well, while their leadership and experience will contribute to our ambitions across North America. Ten acquisitions in, the playbook is unchanged: find brilliant specialist teams and connect them to enterprise-grade delivery.”
Granite co-founder and chief executive Conor Buckley said the latest acquisition reflects the company’s long-term commitment to the US market.
“The US is key for Granite’s ongoing growth, and Right Hat is our third acquisition in the market and our second in 2026. With North America expected to account for around half of our global revenues by 2028, we’re investing with real intent in our people, our capabilities and our presence on the ground.
“Increasing our footprint in the US gives us an even stronger platform for that growth, and means we’re better placed to meet our clients’ growing needs with deeper local expertise and a broader range of capabilities on their doorstep.”
Granite said the acquisition supports its goal of generating around half of its global revenues from North America by 2028 as it continues to expand its capabilities and client base across the region.
Image at top: Kevin Ryan Head of US East Coast at Enterprise Ireland; Robert Carpenter, Chief Commercial Officer Granite; Charlyne Fabi, Founder, Right Hat; and Minister for Foreign Affairs Helen McEntee, TD
Frequently Asked Questions – Why did Granite acquire Right Hat?
Granite acquired Right Hat to strengthen its North American presence and add specialist branding, positioning, content and creative expertise to its existing capabilities in engineering, data, marketing and AI.
Who is Right Hat?
Right Hat is a US-based branding and design agency that has spent more than 20 years helping professional services firms and B2B organisations build brands and improve market positioning.
Will the Right Hat brand continue operating?
Yes. Right Hat will continue to operate under its existing brand while benefiting from Granite’s wider digital, technology and marketing capabilities.
How many acquisitions has Granite completed?
The acquisition of Right Hat is Granite’s tenth acquisition since 2020 and its second North American acquisition of 2026.
What new locations does the deal add?
The acquisition gives Granite a presence in Chicago and Washington DC, complementing its existing New York operations.
Who are some of Right Hat’s clients?
Right Hat has worked with more than 200 organisations worldwide, including Microsoft, American University and major US law firms.
What roles will Right Hat’s leadership team take on?
Jeorjina Tegel becomes VP of Client Strategy & Growth, North America, while Charlyne Fabi takes on the role of Executive Creative Director of North America.
What services will clients gain access to?
Clients will be able to access integrated services spanning brand strategy, websites, digital products, performance marketing, analytics, data capabilities and AI-powered tools.
Why is North America important to Granite?
Granite expects North America to account for around 50% of its global revenues by 2028 and is investing heavily in the region to support future growth.
What does this deal mean for the professional services sector?
The acquisition brings together specialist branding expertise for law firms and professional services organisations with enterprise-scale digital delivery, data and AI capabilities under one group.
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