Digital business best practice ebook for SMEs

The ebook ‘Harness Digital, Power Growth’ acts as a guide for SMEs looking for ways to leverage digital across their product and service offerings.

A dedicated SME best practice ebook entitled ‘Harness Digital, Power Growth’ to mark Ireland’s inaugural Digital First Day today (16 November).

‘Digital First Day’ aims to initiate a broad conversation – both locally and nationally – on the importance of digital growth to people, organisations and communities, across every village and town in Ireland.

“The ebook provides insights and perspectives from some of Ireland’s leading companies across technology, digital and ecommerce”

With a network now in excess of 8,000 members, Digital Business Ireland has borne witness to the power of digital technologies in enabling sustainable growth for SMEs.

Digital business principles

The eBook is available to download via Digital Business Ireland’s website and features expert insights from a host of the representative body’s industry-leading partners, who sit at the cutting-edge of digital and technology.

Contributors to the eBook range from top 5% Google Premier Partner in EMEA, Core Optimisation, to renowned review platform, Trustpilot plc, custodians of the national domain, .IE and digital accessibility innovators, Inclusion & Accessibility Labs – sponsors of the new ‘Excellence in Digital Accessibility’ Award at this year’s National Digital Awards.

Topics explored in the ebook include: the principles of digital marketing, online accessibility, the power of customer reviews, and how an omnichannel approach can give businesses a competitive edge.

Since its foundation in 2019, Digital Business Ireland has continued to work in tandem with its partners, to provide learning and networking opportunities for businesses working across digital, ecommerce and technology. The representative body also provides a range of bespoke advisory and advocacy services, as well as offering dedicated training manuals and guides – all of which are offered at no cost to businesses. Digital Business Ireland is facilitated in offering these complimentary benefits to its members, owing to the support of its longstanding and primary partner, permanent tsb.

“I am pleased to mark this inaugural ‘Digital First Day’ by launching our dedicated SME best practice eBook ‘Harness Digital, Power Growth’,” said Lorraine Higgins, founder of Digital Business Ireland.

“The message which ‘Digital First Day’ has emboldened – that of the sheer transformative power of digital for businesses and communities across the country – is one which sits at the heart of Digital Business Ireland’s work. Since our establishment in 2019, we have been privy to the enormous efforts of so many SMEs, people, organisations and innovation hubs who have embraced all that digital offers, and this ebook will help to build on that progress.

“The ebook provides insights and perspectives from some of Ireland’s leading companies across technology, digital and ecommerce, and serves as a practical guide for how businesses can incorporate digital into their operations to provide an enhanced experience to their customers, and expand their existing customer or client base.”

ThinkBusiness, powered by Bank of Ireland, has been created for Irish business owners and managers who are seeking information, resources and help on a range of business topics. It provides practical, actionable information and guidance on starting, growing and running a business.