Donegal’s Content Llama raises €2.5m

Donegal-based data technology company Content Llama expects to create up to 20 new positions within the next year.

Content Llama has raised €2.5m in funding to accelerate its global growth.

The funding round was led by Elkstone Partners and The Western Development Commission.

“This €2.5m means we can expedite our global growth in the e-commerce retail space”

Content Llama was founded by Karina Kelly and Joleen Looney in 2019 and uses its proprietary Content Configuration Technology platform that automates the collection, configuration and delivery of multi-source product content for e-commerce retailers and in turn connects brands and retailers in a more meaningful way.

Digital Donegal

Three women sitting at a desk.

From left: Gillian Buckley, investment manager, Western Development Commission with Joleen Looney and Karina Kelly of Content Llama

It is expected that up to 20 new positions will be created in the next 12 months which will include roles in product engineering, customer success and business development. 

The Enterprise Ireland backed company currently employs 42 people including 14 full time and 2 part time staff in Ireland with the remaining employees based in countries such as Ukraine, Portugal, The Netherlands, South Africa and Spain.

“We are delighted to be announcing this significant fundraise for Content Llama,” said Contnt Llama CEO Karina Kelly.

“Fundraising over video link was a new experience, and an opportunity Joleen and I embraced with successful results. This €2.5m means we can expedite our global growth in the e-commerce retail space. Our proprietary Content Configuration Technology is simplifying content publishing for retailers the world over. Investment in our technology and people at this stage of the company’s development is crucial to Content Llama owning the Content Configuration space.”

Content Llama collaborates with over 3,600 global brands to configure content at scale for well-known clients such as Walmart, Aer Rianta International, and Lifestyle Sports and expect to expand on this in the future as the business continues on its successful growth trajectory. The company will focus on international clients, particularly in the United States from its Chicago base as it heads into 2022.

“We are excited to be creating 20 new roles in the company that will help Content Llama meet its intended goals over the coming years,” said Kelly.

“These jobs will be in important parts of the business such as product engineering, customer success and business development. The new roles, coupled with our amazing existing team will further support our mission to change the world of e-commerce content for the better. We are aware of the need for us to be flexible with where people are working from so the majority of these new roles will be 100pc remote as it allows us to approach the most talented employees in the job market.”

Main image at top: Karina Kelly, co-founder and CEO of Content Llama, and Joleen Looney, CCO and co-founder, Content Llama.

John Kennedy
Award-winning editor John Kennedy is one of Ireland's most experienced business and technology journalists.