Connolly Motor Group invests €1m in new Volvo Cars Sligo dealership

Connolly Motor Group is investing €1m in a new Volvo Cars Sligo dealership at its Collooney campus, with the permanent facility opening in 2027.

Connolly Motor Group is investing €1 million in a new Volvo Cars dealership in Sligo as it expands its partnership with Volvo Cars Ireland and strengthens the brand’s presence across the West and North West.

Volvo Cars Sligo will initially operate from a temporary showroom at the motor group’s Collooney campus while work continues on a new permanent facility.

The new dealership is scheduled for completion in 2027 and will provide sales and aftersales services. The facility will feature Volvo’s latest retail concept and a Scandinavian-inspired environment designed to support customers from purchase through to ownership.

The investment follows the opening of Volvo Cars Galway in Ballybrit in 2023 and makes Sligo Connolly Motor Group’s second Volvo dealership.

Sligo launch

The dealership will officially open this month, with a launch week beginning on Monday, 12 October and an open evening taking place at the Collooney campus from 6pm to 8pm on Friday, 16 October.

Visitors will be able to explore Volvo’s electrified model range, including the all-electric EX60 and the newly refreshed XC60 Long Range Plug-in Hybrid.

Connolly Motor Group is run by brothers Kevin and Neil Connolly and employs 335 people across its operations in the West and North West, including 85 employees in Sligo.

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Co-owner and director Neil Connolly said the investment demonstrates the group’s commitment to the Volvo brand and its customers in the region.

“Connolly Motor Group is delighted to welcome Volvo customers to Sligo this month. Our €1 million investment in a new state-of-the-art showroom at our Collooney campus demonstrates our commitment not only to growing the Volvo brand in the region, but also to ensuring our customers receive a premium experience in keeping with Volvo’s high standards and international reputation.

“We look forward to welcoming customers to our temporary showroom in Collooney while work continues on our new permanent Volvo Cars facility.”

Growing Volvo partnership

Alan Cowley, Managing Director of Volvo Car Ireland, said the Sligo dealership would make the brand more accessible to customers across the region.

“We are delighted to reaffirm our partnership with Connolly Motor Group through Volvo Cars Sligo. The new dealership strengthens our presence in the North West and makes it easier for customers across the region to experience the Volvo brand at an exciting time for the company, as we continue to expand our range of electric and electrified vehicles.”

Cowley added: “Connolly Motor Group has already demonstrated through Volvo Galway that it shares our commitment to delivering the high standards of service associated with the Volvo brand, and we look forward to building on that relationship in Sligo.”

13-outlet motor group

Connolly Motor Group has been a family-owned business since 1939 and currently employs 335 full-time staff across 13 outlets.

Its portfolio includes Audi dealerships in Sligo, Ballina and Galway; Mercedes-Benz in Galway; Volkswagen dealerships in Sligo, Ballina and Letterkenny; and Volkswagen Commercial operations in the same three locations. The group also operates Hyundai Galway, SEAT Sligo and CUPRA Sligo.

Volvo Cars was founded in 1927 and sells to customers in more than 100 countries. The company has an ambition to become a fully electric car maker and achieve net-zero greenhouse gas emissions by 2040.