Boots Ireland opens an expanded Frascati Centre store in Blackrock, featuring new beauty, wellness and fragrance brands plus enhanced pharmacy services.
Boots Ireland has unveiled a major expansion of its store at the Frascati Centre in Blackrock, doubling its footprint and introducing a refreshed layout designed to elevate its beauty, wellness and pharmacy offering.
The investment brings a broader range of premium brands to the location, including Rituals, Sol de Janeiro, R.E.M. Beauty, E.L.F., The Inkey List and Beauty of Joseon.
“We can’t wait to welcome everyone to experience this fantastic new space”
The fragrance hall has also been significantly enlarged, featuring new collections from Chloé, Carolina Herrera and Burberry. A full-service Benefit Brow & Beauty Bar and a dedicated Clarins counter have been added to the store.
Health and beauty
Stephen Watkins, managing director of Boots Ireland, said the expansion reflects the company’s commitment to the local community.
“We are incredibly proud to unveil our new store in Blackrock. Having served this vibrant community for over a decade, this substantial investment underscores our commitment to bringing the very best of Boots – across beauty, wellness and pharmacy – to our loyal customers.
“We can’t wait to welcome everyone to experience this fantastic new space,” he said.
The store continues to provide comprehensive healthcare services, including prescription dispensing, pharmacist consultations and vaccinations. Boots said the expansion will create seven new roles, three permanent and four temporary positions for the Christmas period.
Boots has operated in Blackrock for more than ten years and described the Frascati Centre location as a cornerstone of its healthcare offering in the area.
Main image: Audrey Donegan, Store Manager (centre) pictured with the store team at the opening of the larger, relocated Boots in the Frascati Centre, Blackrock. Photo: Robbie Reynolds
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