Discover Ireland’s best horse racing companies, from equine tech and feed brands to apparel, stabling, supplements and more – supporting trainers, owners and riders. Barry Walsh reports.
According to this Deloitte report, the horse racing industry in Ireland generates approximately €2.4bn per annum. The industry employs approximately 10,000 people (working in stables or full-time racecourses) in Ireland, or indirectly (vets, farriers, part-time racecourses, etc.), approximately 15,000 people
Not only does Ireland have world-class, talented trainers like Willie Mullins or Aidan O’Brien and many other world-class, talented jockeys like Paul Townend or Colin Keane, but we also have world-class talent in farriers, vets, animal nutrition, horse racing clothing or accessories, and modern animal welfare technology.
While large companies such as Connelly’s Red Mills, Glanbia or Pegus Horse Feed tend to dominate some of these spaces, I decided to focus more on the smaller SMEs that would have everything that the horses, owners, trainers, jockeys, stable staff, or part-time enthusiasts need to be successful in the sports.
So, as Cheltenham approaches, here are some of the best horse racing-related companies in Ireland:
360equine.ie
360equine.ie is an Irish company based in Sandyford in Dublin, specialising in premium stabling, barns, and equine infrastructure solutions for the horse industry across Ireland and the UK., it sources high-quality products from leading manufacturers under exclusive agreements, focusing on functionality, design, durability, and value – such as composite stables in black, brown, or grey; galvanised or powder-coated fronts and partitions; prestigious doors/windows; horse weighing scales; and steel post-and-rail paddocks.
Offerings extend to advanced tech like rail glide walkers (for 10-12 horses), oval/round pen walkers, solariums, treadmills, nebulisers, and oxygen concentrators, with full installation, after-sales support, flexible payments, and logistics handled professionally.
Praised in testimonials by trainers like Andrew McNamara, Paul O’Neill (Kilkrandy Stables), and owners such as Louise Halford (Copperbeach Sports Horses) for custom builds, precise measurements, timely delivery, and exceptional service, 360 Equine prioritises long-term relationships over mere sales.
Projects like Ballymaglassan Farm showcase integrated systems for elite facilities. Complementing Ireland’s equestrian network – from Quinn’s hoof supplements in Wicklow, Dapple’s stylish apparel, Gallagher’s Donegal centre, to TRI’s Turfmaster-stocked superstores – it equips studs, trainers, and riders for disciplines like racing and showjumping in a sector rooted in Kildare’s heritage.
Berney Bros
One of Ireland’s oldest businesses, Berney Bros is a renowned Irish saddlery established in 1880 by Peter Berney in Kilcullen, Co. Kildare, initially as a harness maker serving the carriage trade, racing, hunting, and military sectors.
Over five generations, the family business has evolved into a specialist in handmade leather products, including saddles, headcollars, bridles, and equestrian tack, crafted with premium materials and traditional techniques. Now operated by Tom and Jamie Berney from Kilcullen Co Kildare, the company produces around 1,500 saddles and harness sets annually, with 90% handmade for durability and comfort tailored to racehorses, showjumpers, and hunters.
Their products, such as lightweight racing saddles and custom-fitted gear, are exported worldwide to Britain, Germany, the USA, Saudi Arabia, Dubai, and beyond, earning repeat business from discerning clients who value Kilcullen’s equine heritage in Ireland’s horse country near the Curragh
Some of the brand’s recognition includes two craft awards in 2012 for a handmade saddle that excelled in the leatherwork section of Kildare County Council’s annual honours. Media coverage in local outlets like Kilcullen Diary has celebrated their century-old legacy and global reach, highlighting their role in Irish saddlery excellence. High-profile visits, such as HRH Princess Anne’s tour of their stand, underscore their prestige among equine royalty and professionals. Sponsorships, like the Berney Bros Ridden Canter Class at Kildare shows, further cement their status in competitive circles.
Bluegrass Horse Feed
Bluegrass Horse Feeds is a prominent Irish brand specialising in scientifically formulated horse feeds, developed in 1998 by Kenneth Irwin at the family-owned Stilloga Mills in Eglish, County Tyrone, Northern Ireland. Rooted in the Irwin family’s milling heritage since 1847, the company initially processed oats post-famine before shifting to animal feeds after the World Wars.
Kenneth identified a gap for performance-oriented equine nutrition, partnering with Kentucky Equine Research (KER) as Ireland’s exclusive team member since 2002.
This collaboration brings cutting-edge research on equine nutrition and exercise physiology to their premium range, including non-heating mixes for ponies, high-energy performance cubes, and racing rations tailored for disciplines like showjumping, eventing, and thoroughbred racing. Feeds feature quality Irish oats, global grains like maize and soya, and precise pelletisation for consistent nutrient delivery, powering top horses such as Delta Work and Bob Olinger under trainers like Henry de Bromhead and Gordon Elliott. Distributed to over 200 outlets across Ireland, Bluegrass emphasises innovation, with lorries hauling 1,000-ton grain consignments for milling.
The brand marked 20 years in 2018 with expansions, a new magazine The Inside Scoop, and endorsements from leading trainers including Ciaran Murphy and Rebecca Menzies, achieving six Cheltenham Festival wins that year. Media features in The Irish Field highlight their journey from simple mixes to KER-backed excellence, positioning Bluegrass as Northern Ireland’s top home-produced horse feed producer with growing UK reach.
Bucas
Bucas is an iconic Irish equestrian brand founded in Cork in 1981, renowned for pioneering high-performance horse rugs and accessories that revolutionise equine comfort and protection. Emerging from Ireland’s deep equestrian heritage, the company swiftly innovated by launching the first water-resistant turnout rug in 1982, followed by fully waterproof and breathable designs by the late 1980s.
Their signature “Stay-Dry” lining technology wicks moisture away from the horse while keeping the inner layer dry, a breakthrough that set industry standards.
Over decades, Bucas expanded with lightweight summer rugs, sun-reflective fabrics, antibacterial linings, the Buzz-Off fly rug with UV protection in 2000, patented magnetic snap-lock fastenings in 2015, and the Therapy Rug for muscular recovery. Today, over 90% of production exports globally, powering elite competition horses in racing, showjumping, and eventing, including Team Ireland sponsorships.
Bucas has earned acclaim for its technical excellence, with features in national newspapers and equine media highlighting milestones like the 2014 Select Range launch. High-profile endorsements include Team Ireland’s high-performance programs, underscoring their role in professional racing circuits. Recent retirements of long-serving leaders like Ulf Casselbrant and Louise Manning were celebrated at Spoga Horse, reflecting a legacy of dedication.
Celtic Equine Supplies
Celtic Equine Supplies was established on 24 May 2004 in the South East of Ireland, specifically at The Coach House, Monksgrange, Rathnure, Enniscorthy, Co. Wexford, as a dedicated wholesaler to the equestrian market.
Operating for over 21 years as a small, active company with two shareholders and directors linked to other Irish firms, it has built a reputation for high-quality, affordable products and exceptional customer service, including fast worldwide dispatch and reliable advice.
The firm wholesales an evolving range of equestrian gear, prominently featuring its own brands – Breeze Up (training aids), Chukka, Charles Fox, and Celtic Cubs – alongside established labels like Gatehouse helmets and USG stable products. These cater to horse racing, showing, and general equine needs, serving retailers across Ireland, the UK, Northern Ireland, and Europe, from Glanbia stores to saddleries like Gibsons in Newmarket and McGraths in Ennis.
The company thrives through trade partnerships with over 50 listed retailers, including Connolly’s RED MILLS in Kilkenny and international outlets like Redpost Equestrian in the UK, supporting Ireland’s vibrant equestrian ecosystem without consumer-facing publicity.
Dapple Equestrian
Founded by Eoin O’Neill from Kilkenny, Dapple Equestrian specialises in elegant, stylish equestrian apparel and accessories for horses and riders. Launched by leveraging O’Neill’s existing pet product line Country Pet sold into the equestrian market, it emphasises classic designs with strong traditional colours, clean lines, and high-quality fabrics to create timeless pieces that blend functionality with sophistication.
The range features signature saddle pads paired with matching fly veils, exquisite leatherwear such as browbands praised for durability and crystal settings (including spare stones), fashionable accessories, technical riding tops, polos, base layers, and eventing collections, all driven by a passion for equestrian sports.
Positioned as Europe’s premium equestrian brand, Dapple sources superior materials and prioritises creativity, with exciting expansions like jewellery lines of horse-inspired bracelets for everyday or gifting.
Available through retailers like Packhorse Ireland and Forever Equestrian, it caters to discerning riders seeking affordable luxury amid Ireland’s horse culture, from grassroots venues like Gallagher’s Equestrian Centre in Donegal to TRI Equestrian’s superstores stocking complementary Turfmaster gear. Reviews highlight its appeal for show-ready elegance across disciplines and sizes, even minis, cementing its role in Ireland’s vibrant equine scene, steeped in history.
Equieire
Equieire is a premium Irish equestrian clothing brand founded in 2021 by Emma Keogh, with co-founder Jonathan Finnegan, driven by a passion to revolutionise rider apparel through sustainability, comfort, and style.
Based in Ireland, the company designs and produces its full range – including breeches, leggings, long and short-sleeved tops, base layers, and accessories like jewelled belts – using recycled and regenerated technical fabrics. Every detail, from stitching to buttons, prioritises modern equestrian needs for training, schooling, and competition across showjumping, eventing, and dressage.
Equieire’s rider-centric approach stems from Keogh’s 20 years in the industry as a coach, tutor, and equine professional, filling market gaps for supportive, functional wear that doesn’t compromise on elegance. The brand expanded into children’s lines and young rider options by 2023, offering worldwide shipping and select Irish retail partnerships, while maintaining ethical production focused on eco-friendly innovation.
Equieire has secured high-profile endorsements, including an official partnership with Horse Sport Ireland (HSI) from 2024 to supply youth high-performance teams (under-21, juniors, ponies, and children) for FEI international competitions. Emma Keogh won Emerging Businesswoman of the Year at the Network Ireland Kildare Awards, and the brand featured its debut showjumping fence at Emerald International in 2025. Additional collaborations include the Irish Pony Club for the 2025 National Championships, with media buzz on LinkedIn and Instagram highlighting award-winning designs and sustainable credentials among elite youth athletes.
Equilume
Equilume is a world leader in the development of performance lighting solutions for horses. Their products maximise fertility, performance and well-being, helping horses become healthier from the inside out.
Equilume was founded in 2012 and is now exporting throughout the world with staff now located in Australia, New Zealand, France and several USA-based employees. The Equilume Breeding Light Mask was the first equine wearable technology developed to effectively influence seasonal changes in horses. Subsequent research led to the development of the Equilume Performance Light Mask and the Equilume Stable Light. Some of the latest research has shown significant improvement to horses with PPID (Cushings Disease), Headshaking Syndrome and many other health and well-being benefits.
Equilume’s mission is to deliver innovative science-based solutions that maximise equine fertility, performance and well-being. Our vision is to develop lighting solutions that allow animals to live and behave more naturally, in tune with the environment, so that they are healthier and perform to their full potential.
Equine Products Ireland
Equine Products Ireland is a family-owned Irish company based in Newbridge, Co. Kildare, dedicated to manufacturing best-in-class equine supplements in a fully approved facility. Renowned for its flagship product Cal+, Europe’s leading supplement for broodmares and young horses, it supports bone strength, immunity, fertility, digestive wellness, and optimal pH balance through eco-friendly formulations with unrivalled nutritional benefits.
The range extends to performance aids like Gastro Race+, Gastro Sport, Strong Bone+, Muscle+, Show Prep, Copper Xtra, Calm Equine for calming, Biotin+ for hoof and leg care, Electro+ electrolytes, and Omega Oil, catering to thoroughbred breeding, racing, and competition needs. All products emphasise precision nutrition for elite equine health, with glowing customer testimonials highlighting gleaming coats, improved appetite, body condition, and performance in horses prone to girthiness or ulcers. Direct sales via their website and wholesale options underscore their commitment to Irish heritage and worldwide respect in equine care.
Customer reviews praise rapid results, such as shining coats within weeks and stronger foals from Cal+ usage, with professionals like William Greene and Hannah Agnew noting enhanced condition and efficiency in competition horses and breakers.
While specific formal awards are not prominently documented, the brand’s “Gold Standard” positioning and repeat business from breeders and trainers reflect strong industry trust. No famous ambassadors or major media spotlights beyond testimonials are noted, but their focus on thoroughbred care positions them as a vital player in Ireland’s racing ecosystem.
Equine MediRecord
Equine MediRecord is an innovative Irish equine technology company founded in 2016 by Pierce Dargan, Simon Hillary and Finlay Dargan, initially sparked at Trinity College Dublin’s Launchbox incubator. Based in the Curragh, Co. Kildare – heart of Ireland’s horse racing hub – the firm developed a digital platform and mobile app to streamline veterinary record-keeping for trainers and breeders, ensuring compliance with strict anti-doping and welfare regulations.
The software standardises medical histories, drug administrations, treatment timings, and equine welfare regulatory compliance, preventing errors that lead to fines or bans, with tamper-proof records accessible via phone or web. Deployed globally in Ireland, the UK, France, USA, Saudi Arabia, Hong Kong and Australia it mandates electronic records for major events like Breeders’ Cup World Championships, Pegasus World Cup, Hong Kong Jockey Club International Races, Melbourne Cup and the Saudi Cup, partnering with regulators such as the British Horseracing Authority, Jockey Club of Saudi Arabia, Hong Kong Jockey Club and Racing Victoria.
The company joined the Canadian-based Business Infusions Group, the largest equine veterinary software group in the world, in 2022 and received a multi-million euro investment from its owner, US private equity firm Merit Holdings. It expanded operations while retaining focus on ethical equine care.
The company was named Ireland’s Best Small Business in 2022 in the Small Firms Association Awards and has won the Irish Midlands Best Start-up Award (2019), represented Kildare in Ireland’s Best Young Entrepreneur finals, and featured as a finalist in The Irish Times Innovation Awards (2018), backed by trainers like Willie Mullins, John Oxx and Noel Meade. Media coverage in Silicon Republic and The Irish Times highlights its role in digitising the industry, with CEO Pierce Dargan praised for advancing global welfare standards
EquiNutritive
EquiNutritive is a Belfast-based equine supplement company founded in 2014 by Alexandra Frazer, an equine scientist and nutritionist originally from Australia with deep roots in Northern Ireland.
It specialises in 100% natural, plant-powered products that prioritise gut health as the foundation for overall equine wellbeing, avoiding fillers like molasses, soy, grains, or shellfish. Flagship offerings include Alpha Gold – a turmeric-based joint supplement blending curcumin, healthy oils, and aloe vera for dogs and horses – alongside veteran support formulas for liver, immune, and joint maintenance.
With 2-10 employees, the firm sells direct-to-consumer online across the UK, Ireland, Europe, and emerging markets like the Middle East (including camel racing), leveraging word-of-mouth from sceptical horse owners for organic growth.
Alexandra bootstrapped the venture after deferring university studies, drawing on 15 years of retraining ex-racehorses and utilising Catalyst Incubator programmes like INVENT and Springboard for mentorship and grants. By 2019, private investors acquired a majority stake, fuelling expansion while retaining her as managing director. EquiNutritive complements Ireland’s equine ecosystem – from Equilume’s light therapy in Naas and Quinn’s hoof supplements in Wicklow to Dapple Equestrian apparel, 360equine.ie stabling, and TRI Equestrian’s Turfmaster gear – targeting performance, recovery, and longevity in racing, eventing, and leisure horses amid global demand.
Fenu Health
Fenu Health is an innovative Irish equine supplements company founded in 2015 by sisters Kate and Annie Madden from Co. Meath, sparked by their BT Young Scientist and Technology Exhibition project that placed second for research on equine gastric health. Targeting the widespread issue of stomach ulcers – affecting 90% of racehorses, 70% of sport horses, and 50% of foals – their 100% natural powdered products like FenuSave (preventative) and FenuCare (treatment) use fenugreek and herbs to reduce gastric acidity when sprinkled on hard feed.
Unlike competitors requiring withdrawal periods, Fenu Health allows use on competition day, meeting standards from the Turf Club, FEI, and Olympic Council. Backed early by trainer Jim Dreaper and Connolly’s RED Mills, the firm secured its first 1,000-unit order at Germany’s Equitana trade fair, expanding to exports in 15 countries with clients including five royal families and top yards.
Now employing a team with global sales via online and trade channels, it supports horses at major events like Rio Olympics and Irish internationals.
The Madden sisters amassed accolades, including BT Young Scientist runners-up (2015), Enterprise Ireland’s Student Entrepreneur of the Year (Annie, 2022), Irish Times Innovation Awards finalist (2017), TransferWise ‘20 Under 20’, and Enterprise Ireland People’s Choice (2016). Media in Silicon Republic, The Irish Times, and Dublin.ie spotlight their teen startup journey from school project to thriving exporter, with 52% growth and rising wages by 2018, positioning Fenu Health as a global equine nutrition leader.
Horseware Ireland
Horseware Ireland is a trailblazing Irish equestrian company founded in 1985 by Tom and Carol MacGuinness in Dundalk, Co. Louth, revolutionising horse rug design with the iconic Rambo Original – the world’s first fully waterproof, breathable turnout rug that didn’t leak, slip, or overheat horses.
Frustrated by poor market options, the couple hand-stitched prototypes after months of research, launching a ballistic nylon innovation that set global standards for durability, fit, and performance. Now a family-led powerhouse employing over 700 across facilities in Ireland, Cambodia, China, and North Carolina, Horseware dominates with 70% of sales from horse rugs, plus therapeutics, accessories, leather goods, and rider apparel for men, women, and children.
Products like the Rambo range power elite competition horses worldwide, exported to over 70 countries, including the US (25% sales), UK (30%), Europe, Australia, and beyond, generating €40m+ annual revenue through vertical integration and relentless innovation.
Horseware has amassed numerous design and innovation awards for its groundbreaking rugs and products, with media acclaim in The Irish Times chronicling founder Tom MacGuinness’s comeback from near-bankruptcy to doubling sales post-recession via cost efficiencies. High-profile investment from Lonsdale Capital Partners in 2021 underscores its stature, while global endorsements from top riders and sponsorships affirm its leadership, cementing Horseware as Ireland’s equine export success story.
PC Racewear
PC Racewear is an Irish equestrian clothing brand launched in 2006, inspired by a 2004 conversation between founder Joules Lamb and legendary jockey Paul Carberry at his home. Noticing his collection of over 30 inadequate jackets, Lamb proposed designing the ultimate all-purpose equestrian jacket, refined over two years of testing with Carberry’s input for durability, waterproofing, breathability, and freedom of movement.
The flagship PC Original Jacket became an instant hit, sold initially from a cardboard box at Dublin’s RDS Horse Show with help from Pamela Carberry. Expanding to breeches, tops, gloves, legwear, accessories, children’s ranges, and sub-lines like Jamb outdoor wear, the brand emphasises rider functionality for racing, eventing, hunting, and yard work. Now available worldwide via online store and stockists in Ireland, UK, France, and Norway, PC Racewear blends performance fabrics with stylish designs, earning loyalty from professionals and amateurs alike. A related entity, Pc Racewear Limited (Tipperary-based), dissolved in 2018 after 11 years in clothing retail.
PC Racewear received a €10,000 award from IEDR in 2012, celebrated for its grassroots-to-global journey. Paul Carberry serves as the iconic ambassador and design collaborator, lending credibility through his champion jockey status, with media nods to their word-of-mouth success and RDS origins.
Quinn’s of Baltinglass
Operating from Main Street, in Baltinglass, Co. Wicklow, since 1996, it manufactures premium equine feeds using Irish grains from IGAS-approved growers, blended with proteins for optimal nutrition across life stages – from foals to competition horses.
The company wholesales hoof supplements rich in biotin, zinc, copper, cobalt, and selenium to promote strong hooves, skin health, and overall vitality, alongside farrier-approved packing materials like Happy Hoof sprays for thrush, abscess care, and white line disease.
Quinn’s supplies trainers with minerals, wormers, and Uniblock Horse buckets are proven to boost copper and zinc levels in grazing stock. It supports Ireland’s equine sector alongside retailers like TRI Equestrian’s Turfmaster line and regional centres such as Gallagher’s in Donegal or stylish brands like Dapple Equestrian from Kilkenny.
With locations in Naas and Baltinglass, Quinn’s delivers tailored solutions for health, pasture fertilisers, and grass seeds, fostering performance in showjumping, eventing, and leisure pursuits amid Ireland’s thriving horse community
TRI Equestrian
TRI Equestrian is a leading Irish equestrian retailer founded in 1984 by Philip Masterson’s brother on the Curragh in Co. Kildare, the heart of Ireland’s horse racing capital. Starting as a small local supplier, it has grown into one of the largest equestrian superstores on the island, with a flagship store beside the Curragh racetrack, a major outlet at the Meadows Equestrian Centre in Lurgan, Northern Ireland (opened 2014), and a large distribution centre in Newbridge.
The family-run business stocks premium brands like Ariat, Horseware, TRM supplements, Samshield, QHP, Schockemöhle, and its own Turfmaster line of practical grooming, paddock boots, shampoos, and stable gear tailored for horses and riders across racing, showjumping, eventing, and leisure. TRI emphasises expert staff knowledge, competitive pricing, and customer service, serving professionals near the Curragh and shipping nationwide plus to the UK and beyond via an online platform.
Linked closely to sister company TRM (Thoroughbred Remedies Manufacturing), TRI benefits from in-house equine nutrition expertise, positioning it as a one-stop hub for health products. While specific formal awards are not highlighted, its status as Ireland’s premier retailer draws media like YouTube features on its journey and LinkedIn praise for equestrian passion. Managing Director Philip Masterson champions expansion and quality, supporting the racing community through proximity to major tracks and events.
TRM (Thoroughbred Remedies Manufacturing)
TRM (Thoroughbred Remedies Manufacturing) stands as Europe’s largest manufacturer and distributor of nutritional feed supplements and general healthcare products for horses, founded in 1989 by Larry Masterson in Newbridge, Co. Kildare.
Stemming from Masterson’s prior role leading Thoroughbred Remedies Ireland Ltd., the company filled a market gap for targeted supplements addressing performance deficits in elite horses.
With input from his father, Prof. Joseph Masterson – a pioneer in medical genetics and Elan Corporation – TRM built a science-driven operation in a 7,300m² state-of-the-art facility producing over 55 products, starting with Electrolyte Gold. Offerings span joint mobility, muscle building, hoof care, gastric support, and electrolytes for thoroughbred racing, showjumping, dressage, and breeding, using quality-assured ingredients under EU manufacturing licence, GMP+, and HACCP standards with rigorous FEI-accredited lab testing.
Exported to over 70 countries – including the US, UK, Middle East, and Australia – TRM powers winners globally through meticulous production of powders, pellets, liquids, and pastes.
TRM serves as the official supplier to Team Ireland Equestrian, backing high-performance athletes, with ambassadors like showjumpers Cian O’Connor and Greg Broderick. Sold to Belgium’s Equine Care Group in 2023, production continues uninterrupted in Newbridge, maintaining its reputation via continuous R&D from an equine veterinary scientific committee. Media in The Irish Field notes its sponsorships in Irish racing, while accreditations affirm quality leadership.
TrojanTrack
TrojanTrack is an Irish equine-technology company founded in 2021 by biomedical engineer Stephen O’Dwyer and based at the Irish National Stud in Kildare. TrojanTrack is a technology platform, accessible via a mobile phone, that uses AI and computer vision to analyse short walk videos of horses and generate objective movement reports in minutes, without the need for wearables or specialist hardware.
Each horse is assessed against its own baseline over time, allowing subtle changes in movement to be identified early. Since going live, the system has already flagged several issues before trainers or vets had identified a problem, helping prompt earlier intervention. TrojanTrack is now being used by elite performance yards across Ireland and the UK, including those run by Mark McAuley, Shane Breen, Trevor Breen, and John Whitaker, and supports both performance management and welfare-focused monitoring in racehorses and sport horses.
Launched on iOS/Android after accelerators like SportX (Best Impact on Sport 2021), New Frontiers, and UCD AI Ecosystem (One to Watch 2025), TrojanTrack has raised €500k pre-seed funding and serves 200+ horses, with a full UK/Ireland commercial rollout planned for Q1 2026 ahead of US/Australia expansion. Endorsed by trainer Mark McAuley for yard efficiency, it cuts vet costs via data-driven insights, complementing Ireland’s equine leaders like Equilume’s light therapy, Horse First supplements by Paddy Hughes, EquiNutritive’s gut aids, Quinn’s hoof care, 360equine.ie stabling, Dapple apparel, and TRI’s Turfmaster gear.
Top image: Photo by Jamie Quirke on Unsplash
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