All About Sunday targets €800k in crowdfunding campaign

Racehorse ownership platform All About Sunday has launched an €800,000 funding campaign to democratise racehorse ownership.

The campaign which is being run through equity crowdfunding platform Spark Crowdfunding has raised more than €550,000 in its first few days.

On-demand racehorse ownership company All About Sunday provides horse racing fans with an innovative and affordable way to invest in the sport.

“Our members can see exactly how their racehorse is training, with a calendar that details where and when their horse is next scheduled to run”

In addition to providing fans with fractional ownership of a horse, All About Sunday’s app provides members with an immersive digital experience, including access to streamed videos, live content, track and stable information. Racehorse shares start from just €59 and are renewed annually.

Investing in the sport of kings

Founded by serial entrepreneur Darren McGrath, All About Sunday is underpinned by a team of horse racing experts, technology developers and C Suite executives with a shared passion for enabling racehorse ownership for all.

“The business has been built with the consumer journey and experience at the heart by looking at it from a benefits to the consumer perspective. Apart from owning a share or shares in a racehorse, we provide weekly updates, including performance analysis and data, all delivered directly via the All About Sunday app available at the App Store.”

“Our members can see exactly how their racehorse is training, with a calendar that details where and when their horse is next scheduled to run,” he added.

All About Sunday is currently valued at €2 million and has achieved 400% growth in subscriber numbers over the last 12 months.

All About Sunday has redefined racehorse ownership by making it accessible and affordable for everyone. It has signed agreements with some of the sport’s elite jump trainers, including Paul Nolan, Jack W. Davidson and Gordon Elliot.

Based in Dublin, Spark Crowdfunding has more than 10,000 investors on its database and has raised funds for 32 Irish start-ups over the last  four years.

“Our mission is to make it easy for high potential Irish businesses, such as All About Sunday, to secure funding for growth in a simple, quick and low-cost manner,” said Spark Crowdfunding CEO Chris Burge.

“All About Sunday now affords an opportunity to capitalise on the potential of what is a lucrative and growing global horse racing market, valued at US$300 billion in 2019. The business is on a mission to democratise racehorse ownership for all types of consumers, from the fanatics to those with just a passing interest in the sport of kings.”

Main image at top: Photo by Mathew Schwartz on Unsplash

John Kennedy
Award-winning editor John Kennedy is one of Ireland's most experienced business and technology journalists.