Focused on the Irish diaspora, The Paddy Box delivers in face of global challenges.
Irish gifting company The Paddy Box is on track to deliver another year of growth, with turnover projected to exceed €2.2m in 2025, up 10% from last year’s €2m.
The business, founded in 2017, has built a loyal following among the Irish diaspora and international fans of Irish culture, shipping curated boxes of Irish products to more than 100 countries.
“I believe we have found a way to facilitate the Irish yearning for a taste of home, no matter where they are in the world”
The company’s resilience comes as new restrictions on shipping Irish food products to the US have unsettled consumers.
While postal services such as An Post have warned customers of disruptions, The Paddy Box says its independent shipping partner and advanced preclearance mean deliveries to the US remain unaffected.
Gift of the gab
“We know how important it is for our customers to stay connected with home, especially during the busy season,” said Mark Loftus, founder and chief executive. “Our deliveries continue without disruption, bringing boxes of Irish goodness and nostalgia to loved ones across the States.”
The company has entered its busiest season and recently added 18 seasonal roles to its permanent team, which is expected to expand further in marketing and administration.
Loftus said rising costs and tariffs have made 2025 challenging, but the business is still forecasting growth. “Prices are continuing to rise across the board, doing business in Ireland is getting more and more expensive,” he said. “However, we’re still forecasting up to 10 per cent growth this year.”
Corporate gifting has emerged as a key growth driver. Sales in this segment reached 81% of last year’s total by September and are expected to rise by up to 10% year-on-year.
Clients include Linesight, Rexel and GlanceyEnviro, alongside seasonal projects with Brown Thomas Arnotts and EPIC The Irish Emigration Museum.
“Our model has given us plenty of opportunity with corporate clients,” Loftus said. “We can send gifts worldwide or domestically in bulk and completely white-label any product so they can fully personalise gifts for colleagues and clients.”
International demand remains strong, with top markets including Australia, the US, Canada, the UK and Ireland, followed by New Zealand, Germany, Spain, the UAE and the Netherlands. The launch of The Guinness Box in September has further boosted sales.
Loftus believes the company’s success lies in its ability to meet the emotional need for connection.
“Ultimately, I believe we have found a way to facilitate the Irish yearning for a taste of home, no matter where they are in the world,” he said. “We provide top customer service because we are conscious of the emotion involved in sending Paddy Boxes.”
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