Indian tech giant’s branding business boasts the top CX agencies in the world and has big plans for Dublin with sustainability at its core.
XDS brand, an integrated part of Tech Mahindra’s Experience Design Services (XDS) division, is to create 40 new jobs in Dublin with plans to hire internationally as part of its global expansion over the next 18 months.
A branding, packaging and implementation agency powered by Perigord, XDS Brand will work with Irish and international clients across a range of industries including FMCG, retail and life sciences.
“It will permit us to expand our goal of advising our clients on sustainable packaging, carbon footprint reduction and ensuring they are in line with their own objectives when it comes to ESG values”
The Dublin-based company will be focusing on human-centred and purpose-driven experiences for their clients including innovative brand strategies, creating engaging, functional and sustainable packaging and comprehensive marketing communication solutions.
Tech Mahindra is an Indian tech giant that employs more than 145,000 people worldwide and last year reported revenues of $4.8bn.
The power of customer experience
The announcement is part of the continuous development of the XDS Division within Tech Mahindra, an Indian multinational that specialises in digital transformation, consulting and business re-engineering services, which acquired a 70% stake in Perigord in March 2021.
The establishment of XDS Brand, powered by Perigord, and together with other XDS division companies such as BORN Group, Pininfarina, Mad*Pow and the Bio Agency and many others, will allow the agencies to collaborate together, crafting the best strategies for customer experience (CX) throughout all channels and therefore, ensuring that XDS Brand is a leader in the market not only in Ireland but on a global level as well.
“We are delighted to finally announce the launch of XDS Brand and forming a new part of the Tech Mahindra XDS division, which boasts the top CX agencies in the world,” said Gary Orr, CCO of Perigord and XDS Brand.
“With the XDS Brand forming part of this division it will allow us to develop our collective ambition of being the global leader in branding and packaging solutions. Furthermore, it will permit us to expand our goal of advising our clients on sustainable packaging, carbon footprint reduction and ensuring they are in line with their own objectives when it comes to ESG values.”
Main image: Gary Orr, CCO of Perigord and XDS Brand