Dublin and Cork-based business technology firm ProStrategy marks 40-year milestone with workforce expansion driven by AI transformation demand
Business and technology player ProStrategy plans to double its workforce by creating 75 new jobs over the next five years as the company celebrates its 40th anniversary.
The expansion will span both Dublin and Cork offices, with new roles covering business analysis, software engineering, and solution consultancy. The jobs will be introduced in stages to meet projected increases in demand for business technology services.
“The dawn of AI agents will bring change to how a typical Irish business operates, making software smarter, more proactive, and far easier to use”
Established in 1985, ProStrategy provides business management software solutions to small, medium and international businesses, focusing on enterprise resource planning (ERP), customer engagement, data analytics and AI, and operational performance improvement.
The business is a major player in the indigenous tech scene, with clients like Primark, Permanent TSB, City Jet, Tennants, Payzone, Heineken, Ecco shoes, Gem and McCauley Pharmacies. From data management, cashflow modelling, staff productivity, logistics, planning analytics and more – ProStrategy produces and oils the cogs in so many of Ireland’s largest companies.
AI revolution driving growth
Sean Hanley, commercial director at ProStrategy, said the expansion reflects major changes in how Irish businesses will operate in the coming decade.
“As we celebrate 40 years delivering technology solutions, we’re excited about what the next decade holds,” Hanley stated. “The dawn of AI agents will bring change to how a typical Irish business operates, making software smarter, more proactive, and far easier to use. Instead of manually updating systems or chasing reports, business leaders can expect AI to handle routine tasks such as data entry and even suggest actions in real time.”
Hanley emphasised that this technological shift will free up business leaders to focus on strategic priorities.
“This shift means less time spent on admin and more focus on growth, strategy, and customers. We’re committed to helping Irish businesses stay ahead as this new era of intelligent tools becomes the norm.”
Investment in talent and partnerships
The company’s growth strategy centers on combining technical expertise with workplace culture development.
“At ProStrategy, we’re proud to bring something unique to the future of digital transformation by combining deep expertise in data, analytics, and core business applications like ERP and CRM with a culture where people can thrive and grow,” Hanley continued.
“As we enter our next phase, we will invest in talent and partnerships so that we can continue our promise to deliver high quality digital technology solutions to our clients.”
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