Irish firm Miagen creates a financial solution to help football clubs stay on the pitch financially.
Irish fintech Miagen has unveiled SportsGen, an innovative financial modelling platform designed to help football clubs comply with increasingly strict financial sustainability rules and avoid potentially devastating penalties.
The Dublin-based company, already a dominant player in aircraft leasing financial technology, estimates that its new solution can increase match-day revenues by up to 10% while helping clubs save as much as €3m on wages per season.
“Football is no longer just about success on the pitch; it’s about sustainability off it”
In recent years, financial sustainability regulations have dramatically reshaped European football, with several high-profile clubs facing severe point deductions and even bankruptcy for non-compliance.
These rules, implemented across major European leagues, were designed to ensure clubs operate within their financial means and prevent reckless spending that threatens their long-term viability.
Scoring sustainability goals
“Football is no longer just about success on the pitch; it’s about sustainability off it,” said Brian Byrne, chief operating officer of Miagen.
“Clubs are making high-risk financial decisions on transfer spending, wage structures and operational costs, but often without the right tools. The stakes have never been higher, as financial miscalculations can mean relegation, massive revenue losses and even club extinction.”
SportsGen offers mid-tier and elite football clubs a comprehensive financial planning and analysis platform that integrates live data from multiple revenue streams including ticketing, sponsorships, broadcasting, and merchandising.
The technology enables clubs to identify missed revenue opportunities and optimise ticket sales strategies.
The platform’s advanced modelling capabilities allow football organisations to simulate different league finishing positions, assess potential financial outcomes, and ensure compliance with spending limits — helping them avoid sanctions like point deductions that have threatened some of Europe’s oldest clubs.
With real-time insights and smart forecasting for wages, transfers, and operational costs, SportsGen provides clubs with the data needed to make informed decisions during critical transfer windows while maintaining financial compliance.
Miagen is already planning future updates to incorporate AI-driven player valuation and scouting insights, further enhancing the platform’s capabilities.
“Football clubs are more than just businesses; many have been at the heart of communities for more than a century,” Byrne added. “They bring people together and are playing a major role in funding and supporting women’s sport. Through better financial planning with SportsGen, they can make even greater progress on this work and ultimately, ensure they thrive in today’s uncompromising football economy.”
The new solution builds on Miagen’s success in the aircraft leasing market, where its LeaseGen platform is currently used to manage one in five aircraft in the global leased fleet.
Main image at top: Terence Kelly Director of Modelling; Cynthia Gonzalez Project Manager; and Brian Byrne COO, Miagen
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