Irish entrepreneur Oisin Hanrahan’s Keychain enters UK market and plans to rewrite the rules of CPG manufacturing using AI.
Keychain, the New York-based technology company focused on consumer packaged goods manufacturing, has raised $10m to expand its AI-powered operating system for private label brands.
The investment in the business led by Irishman Oisin Hanrahan, Keychain’s chief executive and founder, includes backing from W23 Global, the venture capital fund supported by Tesco, Ahold Delhaize, Woolworths Group, Empire Company Limited, and Shoprite Group.
“Speed and transparency increasingly shape the market”
The funding will support the launch of Keychain360, a platform designed to give retailers greater visibility and control over their supply chains. The system integrates product design, sourcing, manufacturing, and compliance, aiming to cut development timelines by several months.
The latest funding round comes on the heels of Keychain raising $30m in a Series B funding round in August.
The Amazon of CPG manufacturing
US-based Keychain is an AI-powered manufacturing platform co-founded in 2023 by Irish entrepreneur Oisín Hanrahan, along with Umang Dua and Jordan Weitz. Headquartered in New York, the company is focused on transforming the consumer packaged goods (CPG) manufacturing ecosystem by streamlining how brands, retailers, and manufacturers connect and collaborate.
The platform simplifies the traditionally fragmented and time-intensive process of sourcing manufacturing partners, packaging, and ingredients. As of mid-2025, Keychain supports a network of over 30,000 manufacturers and 20,000 brands and retailers, facilitating more than $1bn in project volume per month.
Hanrahan is previously known for founding Handy.com, which raised nearly $100m before being acquired by Angi. His vision for Keychain is to bring transparency and efficiency to the CPG supply chain, with a growing focus on sustainability and global scalability.
“Speed and transparency increasingly shape the market,” said Hanrahan. “Keychain360 enables retailers to manage products end-to-end, innovate rapidly, and adapt to consumer preferences and regulatory changes within a single connected platform.”
Retailers gain speed and transparency in product development
Private label has become one of the fastest-growing segments in retail, driven by consumer demand for quality and affordability. However, product development remains complex. Keychain’s technology seeks to address these challenges by connecting every stage of the product lifecycle, improving decision-making and execution.
According to the company, a top-ten retailer recently used its platform to launch more than 100 products, reducing time-to-market by over two months.
“Keychain’s AI-powered platform streamlines private label sourcing and enables retailers to bring quality products to customers faster and more efficiently,” said Ingrid Maes, chief executive and chief investment officer of W23 Global.
“As expectations around health, sustainability, and value rise, this solution helps retailers respond effectively while ensuring compliance and product quality.”
Keychain has grown rapidly since its launch less than two years ago, raising a $30m Series B, expanding into Ireland and the UK, and introducing KeychainOS for manufacturers.
The company now works with eight of the world’s top ten retailers, including 7-Eleven and Whole Foods, and seven of the top ten CPG brands, such as General Mills. Its network includes more than 30,000 manufacturers and 20,000 brands and retailers.
Main image: Keychain CEO Oisin Hanrahan
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