Glofox acquired by ABC Fitness

Glofox to scale globally after being bought by fitness pioneer ABC Fitness Solutions.

Fitness giant ABC Fitness Solutions has entered into a definitive agreement to acquire Dublin-headquartered Glofox for a reported $200m.

Glofox is one of the fastest-growing fitness management platforms servicing the boutique gym and studio sector.

“As part of ABC Fitness Solutions, Glofox has an extremely exciting future, and we look forward to taking the combined business to the next level”

The news comes just months after Glofox revealed plans to create 150 new jobs.

ABC’s acquisition transaction is expected to close later this year.

An innovator in management software

Glofox was founded by former professional rugby player Conor O’Loughlin, and his colleagues Finn Hegarty and Anthony Kelly, and all three will continue to be leaders in the combined business. Glofox is widely recognised as an innovator in management software, helping boutique fitness brands build and grow successful businesses.

Its all-in-one platform allows users to manage all aspects of their business with a streamlined, easy-to-use experience for members and staff alike. Its 220-strong team serves customers in over 80 countries in 17 languages around the world. Like ABC, it provides solutions covering all aspects of running a fitness business, from customer acquisition to billing management, from business intelligence to member engagement.

Becoming stronger together, the technical capabilities, reach, and values of ABC and Glofox amplify each other, allowing both to further their mission to assist people around the world in their health, fitness, and wellness journeys. Collectively they will support over 31m members across more than 24,000 fitness locations with technical solutions that put the member at the center of the experience.

“We are so excited to welcome Glofox into ABC Fitness Solutions. Its range of solutions, focus on the boutique gym and studio sector, and impressive international reach are compelling and will help cement ABC’s position as a truly global solution provider within the fitness industry,” said Bill Davis, CEO of ABC Fitness Solutions. “When combined with our existing strength in North and Latin America, as well as our market-leading software solutions for the personal trainer and commercial fitness club sectors, we now have a combined offering greater than the sum of its parts and unrivalled by any company in the industry.”

The agreement follows the successful strategic acquisitions and integration of Trainerize, GymSales, and FitnessBI that helped enhance ABC’s best-in-class club management software solutions, leading to ABC IGNITE, its next generation and most advanced offering to date. From personal trainers to yoga studios, boutique gyms to commercial fitness clubs, the addition of Glofox means ABC can now serve any fitness provider of any size worldwide.

“We are thrilled to become part of ABC, a company that has been a pioneer of the fitness industry for over 40 years,” said Conor O’Loughlin, CEO & Co-Founder of Glofox.

“To be able to align with a partner that shares the same purpose and values and that can provide additional resources to drive innovation and accelerated international growth is a tremendous advantage to our team and our customers. As part of ABC Fitness Solutions, Glofox has an extremely exciting future, and we look forward to taking the combined business to the next level.”

Main image: Conor O’Loughlin, CEO and co-founder of Glofox

John Kennedy
Award-winning editor John Kennedy is one of Ireland's most experienced business and technology journalists.