Creative firm FUEL to create 20 new jobs

FUEL acquires Cork event management agency Leigh Gillen Events.

Creative production agency FUEL is to create 20 new jobs as part of its expansion into the Munster market through the acquisition of a Cork event management agency.

The company’s expansion into the Munster market comes at a time when brands and companies globally are looking for new and innovative ways to engage with customers and employees.

“Companies were challenged during the pandemic but have now learned that there are creative and bold ways to reach out and stand out”

The acquisition of Leigh Gillen Events supports FUEL’s strategy to expand its operations in Ireland, the UK, and the United States. FUEL has ambitious plans to grow its business with a mix of live and virtual events, brand experiences, employee engagement, and gifting solutions.

Engine for growth

FUEL currently employs a talented team of 70 at its Dublin headquarters, where it is also recruiting a further 10 staff to service its future needs. FUEL plans to operate out of The Marina Market Cork and grow its numbers in Cork to 10 within the next two years. FUEL will be recruiting for roles across creative, client services, and production.

“FUEL is excited to grow its national presence through a new base in Cork. The entire region is a well-established home for many global companies who will look to engage with their employees and customers meaningfully, whether in Dublin, Dubai, or Dunmanway,” said James Deasy, co-founder of FUEL.

“With Leigh and her team, we are in a strong position to ensure companies are both creative and innovative in that engagement.”

FUEL is also looking at options to replicate their successful Dublin studio space at a new location in Cork.

Leigh Gillen has over 20 years of experience running events in Cork and established one of Cork’s leading event agencies.

“I am excited to join the rapidly growing team at FUEL, and I very much look forward to engaging with companies in Cork and Munster, as well as expanding the events offering for my existing clients,” said Gillen.

“Companies were challenged during the pandemic but have now learned that there are creative and bold ways to reach out and stand out. Using the latest technology, FUEL offers clients a global reach with their virtual and hybrid events and continues to provide the highest levels of expertise, advice, and solutions for clients.”

FUEL was established in 2013 by Jamie Deasy and Brian McDermott. The company pivoted significantly during COVID to adapt to the challenges faced by clients in each of its geographical markets.

Main image at top: Co-founders of FUEL Brian McDermott and Jamie Deasy with newly appointed Director of Cork for FUEL Leigh Gillen

John Kennedy
Award-winning editor John Kennedy is one of Ireland's most experienced business and technology journalists.