This Marketing Plan Template is ideal for startups and businesses looking for finance. It’s also a great addition to a business plan.

All instructions in brackets and italics – [like this] – are intended to help you complete the plan.

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If you need to finance your business you can calculate your loan repayments by pressing the orange button. 


This template covers all the main areas of a decent marketing plan. These are:

  • Summary: This is a brief summary of your overall marketing proposition, covering all the main elements of your plan.
  • Marketing strategy: This examines your value proposition, the route to market, and your approach to the ‘7 Ps’.
  • Marketing objectives: These objectives should be SMART: Specific, Measurable, Attainable, Realistic and Timely.
  • Target market: Include details of your target market here, as well as the results of primary and secondary market research.
  • Customer profiles: This covers the specifics of your target customers.
  • Competitor analysis: This section provides a brief analysis of your competitors.
  • Marketing channels: This covers the channels you intend to use to promote your product/service.
  • Implementation: This section examines how you will realise your marketing objectives, taking into account metrics, budget, timeframes and responsibilities.

The orange button will bring you to a Bank of Ireland online loan application form. Lending criteria, terms and conditions apply. Bank of Ireland is regulated by the Central Bank of Ireland.