A free marketing plan template

This Marketing Plan Template is ideal for startups and businesses looking for finance. It is also a great addition to a business plan.

All instructions in brackets and italics – [like this] – are intended to help you complete the plan.

This template covers all the main areas of a decent marketing plan. These are:

  • Summary: This is a brief summary of your overall marketing proposition, covering all the main elements of your plan.
  • Marketing strategy: This examines your value proposition, the route to market, and your approach to the ‘7 Ps’.
  • Marketing objectives: These objectives should be SMART: Specific, Measurable, Attainable, Realistic and Timely.
  • Target market: Include details of your target market here, as well as the results of primary and secondary market research.
  • Customer profiles: This covers the specifics of your target customers.
  • Competitor analysis: This section provides a brief analysis of your competitors.
  • Marketing channels: This covers the channels you intend to use to promote your product/service.
  • Implementation: This section examines how you will realise your marketing objectives, by taking into account metrics, budget, timeframes and responsibilities.