Fáilte Ireland reveals 5-year strategies for sustainable, regional tourism

Fáilte Ireland has unveiled four new Regional Tourism Development Strategies 2023-2027 for sustainable tourism development across Ireland.

Fáilte Ireland has revealed four new Regional Tourism Strategies for Ireland’s Ancient East, Wild Atlantic Way, Ireland’s Hidden Heartlands and Dublin.

The Regional Tourism Development Strategies outline a vision for tourism which contain a five-year strategic framework for the sustainable development of Fáilte Ireland’s regional brands.

“These strategies will ensure the primary focus is on sustainability, so the socio-economic benefits of tourism are seen and felt in communities and businesses across the country”

By capitalising on the uniqueness of each brand they set a clear path ahead for the development of new and enhanced visitor experiences, building greater capacity and capability into the industry, and provide a clear strategy for attracting visitors that will stay longer and spend more.

Currently, there are 120 outdoor enhancement projects and 27 large scale attractions in development that are set to come on stream over the next five years.

Enabling regional communities to thrive

Minister for Tourism, Culture, Arts, Gaeltacht, Sport and Media Catherine Martin, TD, said the strategies are all about enabling regional economies to thrive.

“With the support of Government and my department, the cooperation of Local Authorities, the tourism industry and local communities, these strategies will play a key role in improving the social, cultural and economic contribution of tourism across Ireland’s regions.

£Tourism is a significant economic sector in Ireland, and these strategies will support the development of tourism across all 4 of Fáilte Ireland’s regional brands, bringing new attractions and experiences for visitors and creating new opportunities for communities and businesses across the country.”

The Regional Tourism Development Strategies will be activated across every region through a series of local area action plans, referred to as Destination and Experience Development Plans (DEDPs). Fáilte Ireland’s commitment is for every part of the country to have a detailed tourism development action plan created in partnership with local stakeholders. 

Fáilte Ireland was recently appointed as a Sustainable Development Goal (SDG) Champion. The United Nations Sustainable Development Goals will inform the ongoing implementation of Fáilte Ireland’s 4 new Regional Strategies. Read the strategies here.

“Our Regional Tourism Development Strategies have been devised with the support and input of all key stakeholders across the regions and this was a critical stage in the process,” said Paul Kelly, CEO of Fáilte Ireland.

“This alignment provides the blueprint for the development of sustainable tourism as it is crucial that we continue to innovate, improve and enhance our tourism offering, for domestic and international visitors. These strategies will ensure the primary focus is on sustainability, so the socio-economic benefits of tourism are seen and felt in communities and businesses across the country. The strategies will also ensure we make progress on decarbonising the tourism sector and in doing so help protect our environment for future generations.”

John Kennedy
Award-winning ThinkBusiness.ie editor John Kennedy is one of Ireland's most experienced business and technology journalists.