You can drive large volumes of people to your site, but how do you then convert those readers into customers? The first thing you must do is build a great landing page.
According to the firm SiriusDecisions, your customers will ‘discover’ 67% of all new products they buy online. This means your customers’ first port of call when searching for something is the web. They are not engaging with shops or salespeople until later on in the ‘customer journey’.
We know that ‘giving away’ content, which takes time to produce, can result in interested customers in the long term, but many small business owners worry about what this outlay will mean for the business in the short term.
This is where landing pages come in. A good landing page allows you to track and convert leads.
From a marketing perspective, a landing page is something that is put together for a particular purpose or campaign. Visitors will not be able to navigate off the page to another page on your website as the two aren’t connected. The landing page drives them towards a particular conversion that you are seeking.