PR for the AI era: Conjure doubles revenues, marks 5 years in business

Conjure Communications marks five years in business after doubling revenue in two years, adding new clients and evolving its PR strategy for AI search.

Conjure Communications has doubled its revenue over the past two years as the independent Dublin agency celebrates its fifth anniversary and sets its sights on further growth.

Founded by Anthony O’Brien Bedford in 2021, Conjure has recorded continued year-on-year revenue growth, expanded its team and secured a series of new business wins during 2026.

The agency works with clients across food and drink, arts and culture, technology, health, sustainability, hospitality and lifestyle.

New clients secured this year include Teeling Whiskey, Disrupt Disability Arts Festival, Zeb Summit, Two Pups / Notions, The Paddy Box, Zendra Health and Education Elephant.

Conjure has also invested in its team, with Cliodhna Buckley joining as an account executive in 2026 following the appointment of account director Viv Murphy in 2025.

The firm has gained industry recognition during its fifth year. Conjure was shortlisted for Best Media Relations at the PRCA Ireland Awards, while Murphy was shortlisted for Rising Star.

AI changes how brands are discovered

The agency is also evolving its approach to PR as AI-powered search and generative AI play a growing role in how consumers discover, research and evaluate brands.

Conjure is placing greater emphasis on credible third-party media coverage as part of a brand’s wider digital presence.

“When I founded Conjure five years ago, the ambition was to build an independent agency that was genuinely collaborative, commercially minded and focused on doing work that made a tangible difference for clients. Five years on, that ambition hasn’t changed, but the industry around us has,” said Anthony O’Brien Bedford, managing director of Conjure Communications.

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“Doubling the size of the business over the past two years is a significant milestone for us, particularly because that growth has come alongside new team members, new clients and recognition for the work we’re producing. We’ve been fortunate to build long-term relationships with brilliant businesses while also continuing to bring new brands into the agency.”

O’Brien Bedford said changes in online discovery are influencing how the agency thinks about the role of earned media and brand authority.

“We’re also seeing a fundamental shift in how people discover and assess brands. As AI tools and search platforms increasingly become part of that process, the value of credible third-party sources is only becoming more important. A brand talking about itself on its own channels is one thing; having independent journalists, publications and experts talking about that brand creates a different level of authority and credibility.”

Looking to the next five years

Since launching in 2021, Conjure has focused on combining strategic communications and creative storytelling to build brand reputation, generate media coverage and connect brands with their audiences.

Its client portfolio encompasses established Irish businesses, growing brands and organisations operating internationally, with its work spanning consumer, lifestyle, food and drink, arts, technology, health, sustainability and corporate communications.

As the company enters its sixth year, its plans include developing its team and client portfolio, pursuing sustainable growth and continuing to evolve its approach to communications.

“For us, that means evolving how we think about PR while staying true to the fundamentals – great ideas, great storytelling and genuine relationships. Being independent means we can adapt quickly, and that puts us in an exciting position as we look towards the next five years,” O’Brien Bedford said.

Image at top: Conjure Communications team Viv Murphy, Anthony O’Brien Bedford and Cliodhna Buckley