Applegreen and M&S have signed an exclusive 10-year agreement that will add up to 60 new M&S Food at Applegreen locations during that time.
Applegreen intends to open 15 new M&S Food locations by the end of 2024, which will increase the overall number of outlets to 20.
The forecourt operator opened an initial five M&S Food “shop in shop” outlets over the past 12 months. These stores carry a range of up to 400 M&S products, complementing Applegreen’s existing range, and trading has exceeded expectations.
“M&S is a great fit for Applegreen, as we share a focus on offering high quality products, with great customer service, provided by top class colleagues in store”
The first of the new stores will be in counties Louth, Meath, and Limerick, with other locations to be announced throughout the year.
Food for thought
“This is great news for Irish consumers, as Applegreen will now bring M&S Food products to a much wider market,” said Applegreen managing director Fiona Matthews.
“M&S Food complements the existing Applegreen offer, as we are always evolving to meet our customers’ high expectations.
“M&S is a great fit for Applegreen, as we share a focus on offering high quality products, with great customer service, provided by top class colleagues in store.
“We have been delighted by the positive customer reaction to our partnership with M&S Food, which offers our customers greater choice and a wider product range. Based on the success of the partnership to date, and our ambition for further growth, we plan to roll out more than one M&S Food at Applegreen concept each month next year. We look forward to bringing this exciting concept to up to 60 new locations and communities over the next few years.”
The M&S Food at Applegreen stores feature the best of M&S Food, including fresh fruit, salads, Irish sandwiches, lunch on the go, dinner options and a selection of other M&S favourites such as Percy Pig sweets, M&S cookies, and Colin the Caterpillar cakes.
All of the new M&S at Applegreen outlets will also feature Click & Collect for M&S Clothing and selected Home product ranges.
“One of the primary objectives of our partnership with Applegreen is to expand the footprint of M&S Food in Ireland. We’re excited to announce the rapid expansion of this partnership following a successful pilot. The addition of 15 new locations by the end of next year, and many more in the years to come, enables us to offer top quality, trusted value M&S products to a broader customer base in Ireland. The expansion reflects the successful partnership between M&S and Applegreen. We are delighted to incorporate the new locations into our wider network and to continue to work closely with Applegreen. Look out for M&S Food coming to your local Applegreen store.”
Applegreen’s addition of 15 new M&S Food outlets by the end of 2024 will involve significant store redevelopments at each location.
The first M&S Food shop in shop outlet opened last November at Mountgorry, in Swords, Co Dublin. Further outlets were added in Booterstown, Co Dublin Celbridge, Co Kildare, Kinsealy, Co Dublin and the M11 services area at Cullenmore, Co Wicklow.
Main image at top: Eddie Murphy, M&S Trading Director and Fiona Matthews, Applegreen ROI Managing Director pictured with Percy Pig at the Applegreen Mountgorry in Swords Co Dublin