Dublin business Advise helps CPG companies improve decision-making and increase market share.
Advise, a creator of AI-powered data analytics for the consumer-packaged goods (CPG) sector, is expanding into the UK market.
The move is supported by a €1.8m investment and will include the hiring of 10 new team members to support operations in the region.
“We have a product that can not only make recommendations, but explain them, too. It will change the way an entire industry does things and now, the time is right for us to expand into the UK”
The company’s platform uses generative and agentic AI to automate data integration from multiple sources, delivering tailored insights and recommendations to help CPG companies improve decision-making and increase market share.
The UK market represents the first step in Advise’s international growth strategy.
Fully packaged AI
The CPG sector in the UK is valued at approximately €24 billion, with an estimated €2 billion addressable market for Advise’s services. The company anticipates that its customer base will double over the next 12 months and forecasts annual revenue growth to double by the end of 2026.
Advise currently works with clients including Britvic, Pilgrim Food Masters, Tayto, Kerry, and Dr Oetker. Its first UK customer, G’s Fresh, has been using the platform for the past year. G’s Fresh is a family-owned business with annual revenues exceeding £550 million and operations across the UK, Europe, and North America.
“Our expansion into the UK is just the first step in our international expansion strategy as we continue on a path of rapid and ambitious growth,” explained John Phelan, co-founder and commercial director at Advise.
“The size of the UK market and its strong appetite for innovation will allow us to extend our market reach and grow our customer base.
“Globally, brands are coming under increasing pressure to boost efficiency while reducing costs. Although the demand for smarter, more agile solutions is evident, many companies are struggling to identify the right AI solutions to meet their needs.
“Our team has more than 20 years of experience in researching and developing AI technologies. As a result, we have a product that can not only make recommendations, but explain them, too. It will change the way an entire industry does things and now, the time is right for us to expand into the UK.”
Advise’s expansion reflects growing interest in AI-driven solutions across the CPG sector and positions the company to further scale its operations in international markets.
Matt Godbold, Category Marketing Director at G’s Fresh, commented on the platform’s impact. “The Advise platform has been a game-changer for my department. Gone are the days where we would spend hours processing data.
“Advise delivers high-quality, customised insights to the G’s Fresh dashboard at speed. It’s easy, it’s efficient, and effortlessly combines multiple data sources from EPOS, panel and survey data to show where the market drivers are. It allows me to shift my focus from manual analysis to driving real business growth.”
Main image: Advise’s co-founders Dr Kevin McCarthy, CEO, and John Phelan, Commercial Director
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