Marketing your small business

To increase your sales you need a good marketing strategy. Here’s a good place to start.

Things to consider before you start

Marketing plans are detailed documents, but you can make it easier for yourself by setting taking these five steps before you get started.

The marketing plan

Marketing drives sales. Having a concrete plan in place not only gives you focus, but it shows investors and bank managers that you’re taking this aspect of your business seriously. It will help if you’re applying for finance. Download our free marketing plan template here.

Your website

If you’re not a techie, setting up a website for your business can seem a little daunting. But these days most people can do it; here’s how.

marketing my business

Search engine optimisation

If you’ve just set up your website for the first time, you might get a fright if it doesn’t show up on Google search. Make sure people can find your site following these steps

Google Analytics

Understanding who your customers are and what their preferences are is an invaluable resource for any business. Google Analytics tells you who is visiting your site, how they got there and what they read. Check out our guide to Google Analytics here.


An active Facebook page can be an excellent companion to your business website, and in fact, some Irish SMEs opt for a solid Facebook page and don’t bother with a website at all. Here are some of the reasons you should use Facebook to promote your business.


Twitter can be a useful tool in getting new eyes on your product and building a following for your business. 

marketing my business


This image-based messaging app is the latest social media platform to take the world by storm and is more popular with some demographics than Facebook. 

Your blog

Adding a blog to your business’ website can be a great way of keeping your customers engaged. Here are some tips for doing it properly.