If you are new to social media, check out these tools that will help your marketing strategy across social platforms.

Social media can be overwhelming when starting off. Choosing the right social media management tools for your business is very important, but it requires you to have a good understanding of what your needs are. We have researched the best tools you should consider using when starting on social media.

Buffer

Buffer allows you to manage and share content across several social media accounts and to stagger your posts throughout the day. Buffer’s scheduling features are sophisticated, allowing you to target the right audience with the right content.

Hootsuite

Hootsuite is one of the most popular social media management tools on the market. Hootsuite is a social media dashboard you can use to monitor your streams or lists and post to multiple social networks, like Facebook, LinkedIn and Twitter.  It allows you to schedule the time you want to publish your messages and gives you full control or the messages that go out.

Klout

Klout is one of the best known tools for measuring influence on Twitter and other social media channels. It currently tracks over 500 million social media accounts worldwide. It also makes suggestions for content that is of interest to your audience. Klout also enables you to identify influencers who can help you market your brand and reach a wider range of people that are interested in your product and services.

SocialOomph

SocialOomph helps you schedule content on Facebook and Twitter on an automated schedule… It’s one of the most powerful social media management tools on the market. Additionally, you can create welcome messages on Twitter. SocialOomph has a number of premium options that allow you to schedule photos, use Facebook, and LinkedIn.

LikeAlyzer

LikeAlyzer analyses Facebook pages and in return gives suggestions as to how they can be improved. It’s particularly popular among businesses that are new to social media. It allows them to check how they compare with other similar businesses and by industry standards.

Mashable

Mashable is one of the best resources on the Web for digital marketing. Its’ how many marketers and other professionals keep up to date with the fast-paced world of social media. It publishes starter guides, tips, resources, news and much more on its dedicated social media section.

Crowd Booster

Crowd Booster is a social media analytics tool to help you optimize your social media marketing decisions. Instead of doing the analytics manually, get it automatically updated on a consistent basis. You can even create custom reports that can be useful for clients. Finally, use the reporting information to schedule Tweets for optimal times.

Tweriod

Tweriod is a tool you can use to analyze your followers streams to help you figure out when most of them are active on twitter. Knowing when your followers are on Twitter will give you the best times to tweet information relating to your product or service.

Social Media Examiner

Social Media Examiner describes itself as “your guide to the social media jungle.” It offers free guides that are useful to small and medium sized businesses.

Social Mention

Social Mention is a real time social media search and analysis platform, that aggregates content from more than 100 social media sites into a single stream of information. It enables you to track and measure what is being said about a topic, your company or your competitors. It also provides a sentiment rating, based on whether what is being said is positive or negative.

Klear (formerly Twtrland)

Klear gives you a snapshot of your Twitter profile and can even track Facebook and Instagram for you as well. Two of Klear’s most helpful tools are a live count of how many followers are currently online and advanced search functionality that includes keywords, locations, and companies.

Social Rank

SocialRank helps you sort and filter your followers on Twitter. You can do so by location, keyword, or with other terms like most valuable or best followers. SocialRank is an excellent tool to help execute on location based activation and influencer marketing.

Tweet Deck

TweetDeck allows you to schedule your tweets in advance, manage multiple accounts on Twitter, build custom timelines and much more. Owned by Twitter, it also allows you to track topics, events and hashtags, as well as refine searches.

Rival IQ

Wouldn’t it be great to get an insight into what your competition is getting up to?? Well, Rival IQ tracks a list of brands of your choosing and monitors their activity across Facebook, Twitter, Google+, LinkedIn, and even SEO. Your free seven day trial gives you full access to competitor tracking and the dashboards for each of the different networks and search factors.

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