Never mind the Black Friday madness, Barry Walsh provides his pick of Irish businesses to buy from during Green Friday and Cyber Week.
While the web will be awash with bargains that might seem too good to be true – and some won’t be – the reality is that you can make more sustainable bets by buying local in Ireland.
In this guide, discover eco-friendly Green Friday deals from Irish brands. Shop local, support sustainability, and enjoy discounts on fashion, skincare, food, and more.
Digital Business Ireland (DBI) has launched its “Click Green, Shop Clean” campaign, urging shoppers to choose Irish-based retailers during Cyber Week and beyond. The initiative highlights that many international distance sellers fail to contribute to Ireland’s recycling schemes, leaving domestic retailers to shoulder compliance costs.
Not only that but if people buy from local, reputable Irish brands they are less likely to run the gauntlet of scams that are on the rise. New research from Visa found that people who are affected by online scams typically lose €124.50 per incident (median amount), costing the Irish economy an estimated €71.8 million annually.
Here are Barry’s picks of sustainable Irish brands to buy from this Green Friday.
Airfield Estate
Airfield Estate in Dublin is Ireland’s only urban working farm and gardens, spanning 38 acres in Dundrum. Established in 1894 by the Overend family, it has a rich history rooted in philanthropy, sustainability, and community service. The estate features a historic family home, a farm with Jersey cows, and organic food gardens, along with a focus on education, social initiatives, and promoting sustainable food production. It is a social and charitable hub that hosts events, programs, and activities aimed at building life skills, environmental awareness, and community engagement, all inspired by the Overend family’s legacy of philanthropy and sustainability.
Airmid Botanical
Airmid Botanical is an Irish company based in County Clare, renowned for its range of natural, handmade skincare products inspired by the Burren landscape and Celtic herbal traditions. Founded by Kevin Lynch and Tina Robinson, the business began as a solution for sensitive skin, using only plant-based ingredients and sustainable packaging. Their products, including soaps, body oils, balms, and gift sets, are crafted with care and are free from parabens, artificial fragrances, and colours, making them ideal for those with sensitive or reactive skin.
For Green Friday, Airmid Botanical offers special deals such as discounts on their botanical body oils and organic perfume oil collections, typically around 15% off in-store and online. These offers are part of a wider movement to support local, sustainable businesses and encourage eco-friendly shopping. The company’s commitment to ethical sourcing and environmental responsibility makes their Green Friday deals a great choice for customers seeking high-quality, natural skincare without compromising on values.
Airmid Botanicals offers 15% off their body oil for their Green Friday offer.
BambooBaby
BambooBaby is a family-owned Dublin business specialising in sustainable baby clothing and accessories made from ultra-soft bamboo fabric. Founded by Enda Barton, BambooBaby provides eco-friendly, hypoallergenic garments ideal for babies with sensitive skin or conditions like eczema. The range includes sleeping bags, sleepsuits, bodysuits, hooded panda towels, and wash cloths, all quality-tested by the founders’ own children. BambooBaby prioritises customer service, ethically sourced materials, and minimal environmental impact, with clothing that is anti-bacterial, breathable, and ethically produced. The company also offers bamboo-based tableware for babies and is Ireland’s first dedicated retailer of bamboo baby clothing.
- Save 15% when you choose 3 or more items in a bundle, free gift packaging and personalised notes included.
- Free delivery on orders over €60.
- Starter bundle savings: up to €24 off, including free delivery, on popular ranges such as GreenLeaf, PinkRose, and BluePanda collections
Champion Green
Champion Green is a national movement in Ireland designed to inspire and encourage people to shop consciously by supporting local businesses. It aims to help towns and cities recover and remain vibrant by promoting sustainable local enterprise, especially among small and medium enterprises (SMEs), which form a significant part of the Irish economy and employment. The campaign is supported by key partners, including Kilkenny Design, Visa, Retail Excellence, Small Firms Association, and Chambers Ireland, providing marketing support, business advice, and resources to local businesses. Champion Green advocates that every euro spent locally helps to inject value back into the community, supporting jobs, innovation, and vibrant cultural industries. It promotes a pledge to support local year-round through conscious consumer choices and helping businesses grow sustainably. The movement also organises digital pop-up shops featuring trending Irish small businesses to boost visibility and sales.
- Businesses joining Champion Green gain access to:
- Marketing toolkits
- Webinars
- The chance to participate in community-driven promotional events.
The Circular Food Co
Circular Food Co. is based in Tullamore, Co. Offaly, and was founded by siblings Ruairi and Niamh Dooley. The company is dedicated to combating food waste by upcycling nutrient-rich by-products—such as spent grains from brewing—into sustainable, high-value, plant-based ingredients. These ingredients are used across bakery, meat, snacking, and nutrition sectors to enhance product taste, nutrition, and sustainability while helping food brands meet their environmental, social, and governance (ESG) targets and adapt to evolving regulatory frameworks like the Corporate Sustainability Reporting Directive (CSRD). Circular Food Co. uses a proprietary thermal dehydration process to repurpose food waste with minimal food miles, prioritising flavour retention and a low carbon footprint.
The company’s vision is a zero-waste world where food industry by-products are valued as resources, not waste. Circular Food Co. supports food businesses in transitioning to circular food systems by providing products that reduce water, land, and carbon usage. They are recognised for their commitment to sustainability through participation in initiatives like Bord na Móna’s Accelerate Green programme, which helps scale their impact and strengthen partnerships to drive systemic change in the food sector. Circular Food Co. offers innovation quizzes and strategic support to guide clients in starting their sustainability journey while contributing to climate action through upcycled food solutions.
Dublin Herbalists
Dublin Herbalists is an Irish natural skincare brand founded by herbalist Claire Brett. The company started in Dublin in 2012 but now crafts over 40 products by hand from its Tipperary base. Their range includes moisturisers, cleansing gels, body oils, and baby skincare, all made from natural and organic ingredients sourced responsibly. Packaging is eco-friendly, either biodegradable or recyclable, and products are suitable for all skin types, reflecting the founder’s commitment to sustainable, gentle skincare for modern living.
Dublin Herbalists has previously run Green Friday discounts on selected skincare items; typical offers include percentage savings on face creams, cleansing gels, and body oils, especially for online orders.
- Watch for bundled promotions or free gifts with purchase in late November on their website and at Irish stockists like Nourish, Health Matters, and local pharmacies.
- Eco-conscious deals, such as reduced prices on vegan formulas or sustainable packaging selections, are highlighted during the Green Friday period.
Gino’s Gelato
According to their website ‘Gino’s Gelato is Gino’s Gelato is Ireland’s favourite dessert destination, serving freshly made artisan gelato for more than 15 years across the country.’
Gino’s said that for their sustainability efforts, they have:
- Recyclable packaging:
Across our stores, we’ve moved to fully recyclable paper cups and tubs, which helps reduce single-use plastic on all take-home and in-store orders.
- Gift cards with 25% extra value:
For Cyber Monday, we’re offering 25% extra on all gift cards. It’s the most sustainable gift option for us, because it leads to zero product waste, people only redeem what they want, when they want it, and no gelato or food items end up unused
Great Outdoors
Great Outdoors, founded in Dublin in 1976, is Ireland’s leading outdoor store specialising in hiking, camping, climbing gear, outdoor clothing, mountaineering equipment, and backpacks. Over the years, they have combined their deep expertise with quality products to support adventurers of all levels. The company emphasises environmental responsibility by actively sourcing sustainable outdoor apparel and equipment, including brands with strong environmental commitments like Salewa and Icebreaker. Great Outdoors is committed to reducing plastic use, with many products being plant-based or merino wool blends, aiming to become a completely plastic-free company. They also support responsible recycling through compliance with Irish WEEE regulations and offer free take-back of electronic waste and batteries at their stores nationwide.
Great Outdoors actively promotes circular economy principles by encouraging customers to recycle worn-out gear and packaging through accessible programs and civic amenity sites. Their long-standing presence in the outdoor retail market, combined with a growing commitment to environmental standards and education, positions Great Outdoors as an eco-conscious choice for outdoor lovers in Ireland. While there are no specific Green Friday deals explicitly mentioned, their selection of sustainable products and recycling policies align strongly with the ethos of conscious and responsible consumerism promoted by Green Friday.
Human Collective
The Human Collective is an Irish luxury sustainable leisurewear brand founded in 2021 by Conor and Lauren Buckley, based in Dublin. Inspired by Conor’s mother, anti-racism activist Christine Buckley, the brand promotes social equality and inclusion through premium organic cotton and recycled polyester apparel. The collections feature subtle designs with an equality symbol, blending comfort with conscious fashion. The brand supports charities such as Sports Against Racism Ireland and LGBT Ireland, and is known for collaborations with celebrities and community groups. Their mission is to spread a message of empathy and equality while maintaining high ethical and sustainability standards in all production.
- Annual Black Friday sale featuring discounts on:
- Leisurewear, including jumpers, hoodies, and jackets.
- Exclusive deals on limited-edition Pride collections and bundled products.
- Additional community-focused promotions with proceeds supporting equality causes.
- Early access and extended sales in-store at their St Stephen’s Green, Dublin shop and online
Incredible Socks
Incredible Socks was founded by Marc Carey, specialising in fun, design-driven socks made from sustainable bamboo. The brand is committed to comfort, bold self-expression, and lasting quality, offering a wide range of vibrant designs for adults, children, and babies. Every pair is crafted to be ultra-soft, breathable, and eco-friendly, standing out in the market for its unique blend of style and sustainability.
A core part of Incredible Socks’ mission is giving back—5% of every sale supports charity partners, including Focus Ireland, Jigsaw, and the Bombay Teen Challenge, helping with homelessness prevention, youth mental health, and child protection. The brand is carbon-neutral, uses recycled and recyclable packaging, and is dedicated to making a positive social and environmental impact. With a playful spirit and a heart for community, Incredible Socks aims to put comfort, cause, and creativity at the forefront of every purchase.
The Jewel Lodge and Spa
This Green Friday, why not skip the queues and give the gift of an experience instead? The Jewel Lodge and Spa is inviting guests to slow down, unwind, and make memories that last far longer than a sale this Green Friday. Enjoy connection and calm at this adult-only retreat – ideal for couples or small groups looking to escape in nature. The Jewel’s Riverside Spa is one of the most unique outdoor spas in Ireland, complete with an outdoor hot tub, natural river plunge pool, and two sauna options, including a rustic outdoor sauna and an infrared sauna pod in the bright relaxation room. To give the gift of experience this Green Friday, book one of the following offers at The Jewel:
Green Friday Offer: Book 2 nights at The Jewel and get the second night free
Running from the 28th – 30th November, guests who book a two-night stay including a spa experience between 28th November 2025 and 31st January 2026 will receive their second night completely free! This offer is based on overnight accommodation for four guests including continental breakfast, and a two-hour spa experience each day for every guest.
Kopper Kreation
Kopper Kreation is an industrial homewares brand founded by Emmet Bosonnet in Dublin. The brand specialises in creating unique, eye-catching homeware products using reclaimed and recycled materials such as copper, brass, steel, and iron. Emmet, who has an honours degree in engineering, draws inspiration from industrial design and aims to repurpose materials that would otherwise be discarded or sent to landfill. The business emphasises sustainability, craftsmanship, and practical design with a range of products that includes tableware, candle holders, vases, planters, lamps, and bespoke items. Kopper Kreation is committed to using eco-friendly packaging and production methods to ensure their products are long-lasting and environmentally responsible.
Last year on Green Friday, the company extended a 20% sale across their products, and they are expected to do the same this year.
Local markets
Many local markets across Ireland are embracing Green Friday by promoting sustainable, eco-friendly shopping options, artisan crafts/food, and locally produced foods. These markets typically showcase vendors selling fresh produce or baked goods, fostering a community-focused shopping experience that values quality and sustainability over mass consumption.
Some of the ones to check out this Green Friday include:
An indoor food and farmers market focused on organic and local produce, including organic meat, fresh seasonal fruit and vegetables, homemade breads, cheeses, and preserves. It also offers vegan treats, raw foods, speciality coffee, and hot foods like gourmet sandwiches and soups
One of Dublin’s oldest markets, operating from Wednesday to Saturday, it offers a diverse range of fresh fruit, vegetables, and local produce. Great for shoppers wanting authentic, affordable local produce outside conventional retail chains
Ireland’s first dedicated shopping centre since 1881, it houses independent stallholders with shops spanning jewellery, vintage fashion, artisan foods, and handmade crafts. Provides shoppers with unique, boutique experiences supporting small traders and creators
Open Thursday to Saturday with a wide array of goods including: clothes, jewellery, fresh flowers, toys, and lighting. Its stalls are often managed by traders with decades of experience.
Featuring artisan food and drink vendors, a local craft brewery, a coffee roastery, and event spaces, it combines quality local produce with cultural events, creating a vibrant community gathering place
A vibrant weekend market known for artisan foods, crafts, and local produce, offering eco-friendly shopping options in a lively, community-centred setting.
Renowned for its wide selection of fresh, local food producers, Cork’s historic market supports small-scale vendors focusing on quality and locality, especially during the Green Friday period.
This market showcases independent traders selling organic fruits and vegetables, handmade crafts, and baked goods, often with special promotions encouraging local and sustainable purchases.
Although in the UK, St George’s Market is celebrated for its focus on artisan artisanship, local foods, and eco-conscious products, it is a key player in the Green Friday movement outside Dublin.
Love Local Craft event
The Green Friday “Love Local Craft” event is part of the broader Green Friday movement in Ireland that promotes sustainable shopping and supports local artisans and small businesses. This event is designed to celebrate and showcase beautifully crafted products made by local creators, providing a platform for emerging Irish design talent to connect directly with consumers. It is often organised by Local Enterprise Offices in collaboration with the Design & Crafts Council Ireland, aiming to highlight the value of locally produced crafts and foster a sense of community around sustainable and ethical purchasing.
The “Love Local Craft” event typically features a diverse range of craft and design businesses from across Ireland, including categories such as jewellery, textiles, ceramics, and sustainable festive goods. In addition to product displays and sales, the event offers opportunities for attendees to meet the makers, learn about their creative processes, and engage with workshops or live demonstrations. The event also includes awards recognising the best newcomers, businesses with international potential, and sustainability champions, celebrating excellence in craft as well as environmental responsibility. As part of supporting Ireland’s green economy, the event encourages shoppers to choose quality, locally made products that contribute to a more sustainable and circular economy
MAD JESSIE
Mad Jessie is an award-winning Irish creative brand founded by artist and designer Marie-Jeanne Jacob, known for its vibrant, hand-drawn artwork and sustainable outdoor accessories. Based in County Waterford, the business operates from a sailboat, reflecting its unique blend of creativity and environmental consciousness. Mad Jessie produces a range of products, including bold, durable leggings, hats, gloves, scarves, and art prints, all designed with a focus on longevity and eco-friendly materials.
The brand is celebrated for its bespoke commissioned artwork, which can be tailored for personal events, business branding, or creative spaces. Sustainability is at the heart of Mad Jessie’s ethos, with a commitment to reducing waste and using recycled materials wherever possible. Customers appreciate the distinctive, artistic style and the brand’s dedication to both quality and environmental responsibility
The Planted Way
The Planted Way is a Wicklow-based Irish foodtech company focused on helping the food service industry embrace sustainability through innovative and scalable solutions. Led by CEO Jeff Matthews and co-founded by renowned plant-based chef Chad Sarno, the company specialises in menu development, chef training, and carbon impact reporting. Their services support businesses in reducing emissions, minimising waste, and meeting evolving consumer preferences and regulatory requirements. The Planted Way partners with enterprises, events, and institutions to align food offerings with environmental goals, thus transforming the industry’s impact on the planet.
As a participant in Bord na Móna’s 2025 Accelerate Green GROW Programme, The Planted Way is recognised as one of Ireland’s rising green innovators, driving sustainability and climate action in the food sector.
Reuzi.ie
Reuzi is Ireland’s leading hub for sustainable and environmentally friendly living, founded by Pat Kane, who launched the business inspired by a personal journey to reduce single-use plastic waste. Reuzi provides a wide range of carefully selected, ethically sourced, and planet-friendly products that help consumers adopt a minimal-waste lifestyle, including personal care bars such as shampoo, conditioner, body wash, and face wash bars, all produced in Ireland. The brand operates both online and through pop-up shops and in-store concessions, making sustainable goods accessible nationwide. Reuzi also offers strategic consultancy, workshops, and staff engagement programmes focused on business sustainability and environmental education, helping to future-proof companies.
The company places significant emphasis on awareness-raising and education, aiming to empower individuals and businesses to make a positive environmental impact through simple, incremental changes—embodied in their motto, #ThePowerofOne. Reuzi supports a circular economy by encouraging the elimination of single-use plastics and inspiring packaging reduction. They also offer plastic-free, virtual gift cards as a zero-waste gifting option. Currently, Reuzi offers a 30% discount with the code REUZI30, making sustainable products more affordable during the Green Friday period. Their strong commitment to community, local suppliers, and transparent storytelling makes them a leading force in Ireland’s eco-conscious retail sector
It offers a 30% discount throughout the Green Friday period with the code “REUZI30” on sustainable personal care bars and related products.
Solaris Botanicals
Solaris Botanicals is an Irish family-run business based in Galway, specialising in organic, award-winning whole-leaf teas and herbal blends. Founded by medical herbalists Joerg and Karin Müller, Solaris combines traditional herbal medicine knowledge with the finest natural ingredients, offering a diverse range of premium teas that include green, white, oolong, and herbal varieties. All teas are carefully hand-blended and packed in Ireland, with a focus on maintaining purity and quality “from leaf to cup.” The company’s philosophy is deeply rooted in sustainability, promoting a healthy lifestyle and using 100% biodegradable packaging, including silken tea bags, to minimise environmental impact.
Solaris Botanicals supports small, sustainable tea growers worldwide, and they hold numerous accolades, such as Great Taste Awards and Best Irish Organic Grocery Product awards, reflecting their commitment to excellence. Solaris’s eco-conscious practices, organic certification, and dedication to sustainability make it an ideal choice for conscious consumers looking to support environmentally responsible Irish brands
Co-Founder and Creative Director of Solaris Botenicals, Karin Muller said, “We are running a ‘Green Friday’ at Solaris Tea campaign with 20% off ALL Solaris Teas & Products Fri 28th Nov – midnight 30th Nov. Shop Local, Shop Irish, Shop Sustainable.”
Thérapie Clinic
The Thérapie Clinic, one of Europe’s top aesthetic clinics, is going bigger than ever before with its most incredible sale in over 20 years of business. For a limited time only, clients can enjoy up to 80% off on Laser Hair Removal and incredible savings across cosmetic injections, advanced skin treatments and body sculpting treatments. It’s the perfect opportunity to invest in long-term confidence. The sale is live from November 17th and offers customers a chance to feel their best self and glow ahead of the Christmas season with huge cost-saving deals.
While clients invest in treatments such as Laser Hair Removal to feel good about themselves or save time on personal grooming routines, there’s actually another added benefit. Laser hair removal is more sustainable than traditional razors in the long term due to a drastic reduction in waste – no more disposable plastic razors (and all the packaging they come in), no more shaving products and so on. Convenient for clients and the environment.
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