Going for Growth: EATTO’s Jeananne O’Brien

EATTO’s Jeannanne O’Brien saw a gap in the market for nutritious, high-quality pre-prepared home meals and is cooking up a storm.

EATTO.IE is a new Irish business venture run by Jeananne O’Brien which brings you delicious premium homemade meals, prepared with locally sourced and seasonal Irish ingredients. 

In this new series we talk to women entrepreneurs who have taken part in the Going for Growth programme. Going for Growth is a six-month part-time programme, supported by Enterprise Ireland and KPMG, which assists ambitious female entrepreneurs to achieve their growth aspirations.

“Great food creates great experiences and brings comfort and joy to people during even the most difficult times”

Jeananne O’Brien, founder of EATTO.IE, brings a wealth of experience and expertise to her latest venture having created and run Artizan Food Company since 2005. As one of Ireland’s leading full-service boutique corporate catering company, they are renowned for making and serving premium restaurant quality food to many of the world’s leading tech companies in Dublin.

Feeding a need

Artizan provide services to many of the tech and social media giants in Dublin and every detail is overseen by the husband and wife partnership of Jeananne O’Brien, Founder and Director, and Barry McAuliffe, Managing Director.

Whilst raising a young family, this husband and wife team are today proud to operate their purpose built, world class central production facility and development kitchens expanding 26,000 sq ft in Dublin and employ of 200 people. Yet they remain true to their original concept of offering high quality food using only the freshest natural ingredients.

They stand by their company motto ‘great food is at the heart of what we do’. The exceptional standard of food and service that they deliver on a consistent basis is what truly sets them apart. They are proud members of Bord Bia’s Origin Green programme for sustainability and the Love Irish food initiative.

In 2019 Jeananne saw the need for high quality and nutritious pre-prepared frozen home meals and decided to use her state-of-the-art development kitchen and team of chefs to create EATTO.

They decided it was the perfect time to expand their expertise into the area of home delivery in 2020 with their new home-cooked food brand EATTO.

Made from scratch

All meals are made fresh and delivered frozen directly to your door in a fully insulated box to ensure highest quality upon arrival. Store in your freezer until you are ready to heat, and enjoy a homemade nutritious meal without the need to cook from scratch.

“Every meal is made from scratch with locally sourced, seasonal Irish produce where possible, and all of our meat and poultry is 100pc Irish and fully traceable,” says O’Brien. “Our mission is simple – to help make homemade food a daily ritual, making things just that little bit easier at mealtimes.

“We know people are looking for convenience yet want a high-quality nutritious product. All of our meals contain zero additives, colourings or preservatives and by freezing them from fresh, we are locking in all the goodness.  Sustainability is also hugely important to us as a company, and so all of our packaging is fully recyclable or compostable”

Every type of diet is included on EATTO with a wide range of options for vegans, vegetarians and gluten and dairy-free individuals. Choose from a variety of more than 40 delicious main courses, sides and desserts, or pick from one of the pre-selected ‘Eatto boxes’ which cater for all needs, such as meal packs for one or for feeding a family. These boxes are also proving to be a popular choice when it comes to gifting ideas for new parents.

“While our daily habits and rituals continue to change, now more than ever, one thing remains the same – great food creates great experiences and brings comfort and joy to people during even the most difficult times,” O’Brien said.

The call is open for applications from female entrepreneurs who would welcome peer support to take their businesses to the next level by taking part in the Going for Growth programme. This is the 13th year of Going for Growth and more than 750 female entrepreneurs have so far taken part in the programme. Sixty places will be available for the 13th cycle of Going for Growth, which will run from January to June 2021 and the deadline for applications is Friday 18 December There is no charge for those selected.

Anyone interested is encouraged to register on the website goingforgrowth.com and a link to the application form will be sent to them.

Published: 8 December 2020