Applegreen to sell M&S Food at its Irish forecourts

Applegreen to offer M&S Food products in its roadside locations.

Forecourt retailer Applegreen and M&S have forged an exclusive partnership.

A new M&S Food “shop-in-shop” will initially be available in five Applegreen locations and will feature the best of M&S Food, including fresh fruit, sandwiches and salads, dinner for tonight and a selection of other M&S favourites, alongside Applegreen’s existing product range.

“We are constantly improving to give our customers more choice and a better customer experience, and this agreement with M&S is part of that evolution”

The first Applegreen location to launch M&S Food will be Mountgorry, Swords, Co Dublin in November, followed by Booterstown shortly afterwards.

Three more locations will open in the first quarter of next year – at Celbridge, Co Kildare, Kinsealy, Co Dublin, and at the M11 services area at Cullenmore, Co Wicklow.

Global network

Irish-owned and founded Applegreen opened its first service station in Ballyfermot in 1992, and now operates almost 200 locations in the Irish market. Applegreen also has a significant business overseas, with operations in the UK and the US, and a total of 620 locations and more than 700 branded food offers across its global network. 

Applegreen currently has almost 200 locations in the Irish market.

“As a proud Irish business, we believe this partnership will complement our market-leading offer of choice, quality, value, and a great experience to our customers on the road,” said Applegreen Ireland managing director Fiona Matthews.

“We are constantly improving to give our customers more choice and a better customer experience, and this agreement with M&S is part of that evolution.”

The Applegreen business currently employs over 15,000 people and has further plans for growth in its major markets. Its expansion plans are focused on acquiring and developing new sites in the markets in which it already operates, as well as upgrading and rebranding its existing locations.

M&S Food has a proven track record of strong franchise partnerships in the UK, where its products are available in more than 300 roadside, rail, and airport locations. 

“This partnership will expand our footprint in Ireland and help bring delicious, great value M&S Food to even more customers,” said M&S Trading director for Ireland Eddie Murphy.

“Applegreen is a fantastic Irish brand, and we are hugely excited to be partnering with them in this market. M&S has built great heritage with Irish customers since opening here almost 43 years ago. Whether it is picking up lunch or dinner on the move, buying snacks on a journey, or doing a convenient week’s shop, customers will find a wide range of M&S Food in new convenient locations across the country.”

John Kennedy
Award-winning editor John Kennedy is one of Ireland's most experienced business and technology journalists.