NI software firm Zymplify to create 26 jobs

Portstewart-based marketing automation software company Zymplify is investing £1.5m in its business.

Zimplify, whose technologies help businesses to scale fast, is itself on a scaling mission and plans to create 26 new jobs in the process.

The company, which produces sales and marketing automation software, is investing £1.5m in its business.

“Our platform makes the lives of marketers easier. In one easy to understand dashboard, they can plan and analyse their digital and social marketing activities in real-time”

Invest NI has offered Zymplify £182,000 of support towards the jobs of which seven are already on place.

Complementing its Portstewart headquarters, Zymplify has advisory hubs in Belfast, London, Boston and Manchester. The jobs will be based in Portstewart and roles on offer include sales, customer support, marketing, technical and management.

Scaling for the future

From left:  Des Gartland, North West Regional Manager, Invest NI with Alan McKeown, Executive Director of Regional Business, Invest NI and Michael Carlin, CEO of Zymplify

“Our platform makes the lives of marketers easier. In one easy to understand dashboard, they can plan and analyse their digital and social marketing activities in real-time,” explained Zymplify CEO Michael Carlin.

“We announced an ambitious growth and development plan back in 2018 and over the last three years we have been working hard to grow and strengthen our business. Invest NI has been a great partner to us and its support has been integral in our success to date.

“The marketing automation space has proved to be very fast growing worldwide and our new staff will help us to carve out a larger piece of this market and fulfil the potential we know our business is capable of. We are very excited for the future.”

Invest NI’s R&D support is part-financed by the European Regional Development Fund under the EU Investment for Growth and Jobs Programme 2014-2020.

In recognition of Zymplify’s commitment to innovation, it has been awarded a Gold Level Innovator Certificate from Innovate NI. Innovate NI is a Department for the Economy programme, helping local businesses innovate successfully. It is delivered by Invest NI, local councils and further education colleges.

“Invest NI has been working closely with Zymplify over the last ten years. We have offered the company business advice and guidance, R&D support to innovate its services, skills support and financial assistance to grow its team,” said Alan McKeown, Invest Northern Ireland’s executive director of Regional Business.

“Combined, this is helping Zymplify grow its reputation in the global automated software market and assisting it to meet demand for its services with new products now on board and new contracts secured in GB, RoI and Europe.

“Today’s announcement is a significant step in the company’s journey. The jobs being created will generate over £1.5 million of additional annual salaries; a great boost for the local community and economy.” 

By John Kennedy (john.kennedy3@boi.com)

Published: 3 August 2021