Who dares sells as Yomali brings 40 SaaS jobs to Dublin

Niche SaaS player Yomali plans to hire 40 new people in Ireland over the next three years.

As Ireland is set to become the company’s headquarters, Yomali, whose motto is helping its clients ‘Sell More Online’, plans to house software development, BPO/customer support, HR and a portion of its accounting staff in Ireland.

Yomali Labs Limited was incorporated in Ireland in 2019 and established its headquarters in Dublin in early 2020.

“We are big proponents of idea-meritocracy, where the best ideas win, regardless of rank or title”

“We see our Irish operation placing us at the vanguard of our industry with top class technology and services,” said Andrew Thornber, CFO of Yomali Group.

“Yomali offers our people the best of both worlds: a business with strong financials, no outside investors calling the shots and a startup-like agile environment, where people are empowered to apply common-sense and do whatever it takes. We are big proponents of idea-meritocracy, where the best ideas win, regardless of rank or title.”

Dublin’s rich talent pool

The investment by Yomali was welcomed by Tánaiste & Minister for Enterprise Trade & Employment, Leo Varadkar, TD. “Yomali can look forward to accessing a rich pool of talent to fill these roles. I wish the team the very best with this new chapter and I hope they continue to build on their excellent relationship with Ireland in the period ahead.”

A different take on SaaS

Yomali Group is structured differently than most businesses, operating on a fully distributed business basis employing over 170 full-time team members from nine countries.

Post-Covid, the company believes its long-established business model will become the new norm.

The company’s team is currently distributed across Ireland, the UK, Romania, US and the Philippines.

The company focuses on four key areas, each operating as a standalone division, with its own management team and distributed team:

  1. Driving traffic, via MaxWeb – Yomali’s affiliate sales and marketing network
  2. Outsourced customer support and shopping cart abandonment, via HelpGrid – Yomali’s BPO
  3. Online Payment Processing, via GetPayment – Yomali’s payments division
  4. CRM and Shopping carts, via ClickCRM – Yomali’s Customer Data Platform.

Yomali is actively seeking to hire for the following roles as it looks to develop and enhance its customer service offering in the USA, EU and the UK: DevOps, Senior Back-End and Front-end developers, BPO specialists, Account managers, HR managers, Phone Sales agents and Customer support call-centre agents.

“This announcement by Yomali Group of 40 new hires for their operations in Ireland is very welcome,” said IDA Ireland CEO Martin Shanahan.

“It underscores Ireland as an emerging hub for leading software companies looking to establish a foothold in the EU market, namely due to the scope of talent available in that sector. I wish Yomali continued success with their operations here.”

John Kennedy
Award-winning ThinkBusiness.ie editor John Kennedy is one of Ireland's most experienced business and technology journalists.