XtremePush hires tech veteran to lead its US expansion

Xtremepush opened a US office in New Jersey in December and has now appointed a new VP of Sales for North America to drive business in the market.

Tech industry veteran Paul Severini has been appointed vice-president of Sales for North America at Xtremepush, the fast-scaling Irish digital marketing business.

The move is an integral part of the Irish company’s ambitions to grow into a €40m a year software business.

“We want to build a significant business over the next three years. We want to build a business with €30m to €40m in recurring annual revenue”

The Irish company is already beginning to amass a considerable client base in North America with clients including Groupe Dynamite, Piping Rock, Oregon State Lottery and Penn International Gaming. Recent client wins include PlayUp and OwnersBox.

First, we take Manhattan …

Man in check jacket.

Paul Severini, vice-president of Sales for North America at Xtremepush

Previously, Severini was chief sales officer for AdTheorent and was part of the founding team at the New York tech firm, providing machine learning solutions and data analysis for advertising and marketing strategists.

Xtremepush has developed a comprehensive tech stack, offering push marketing clients a single, unified platform for customer understanding, engagement and decisioning.

It serves a global portfolio of brands across multiple verticals including retail banking, e-commerce, travel and transport, publishing and media, hospitality and sports betting and gaming.

In 2020 XtremePush announced Beechbrook Capital as its latest new capital partner, having secured €4.25m funding to support the business’s global growth and acquisition strategy.

An acquisition fund in the region of €15m is now available to the business with which to accelerate its acquisition strategy.

Last year XtremePush completed the acquisition of Alchemetrics, a UK agency specialising in bespoke Customer Data Platforms. This followed the 2018 acquisition of Emailcenter, a long-established UK email service provider.

Xtremepush is in a rapid expansion phase globally and currently employs 70-plus people across multiple geographies, including offices in Poland, Turkey, Romania, Russia and the Czech Republic, in addition to two bases in the UK, the US office and its Irish headquarters in Dublin.   

Established in 2014 by Tommy Kearns (CEO) and Dr Kevin Collins (CTO), Xtremepush claimed the Customer Experience category at the 2020 Deloitte Financial Services Innovation Awards, as well as Marketing Services Provider of Year at the SBC Awards (Sports Betting Community). The company was also a winner in the 2019 and 2020 Deloitte Technology Fast 50 Awards. 

Speaking with ThinkBusiness recently, Kearns said the value in Xtrmepush is presenting brands with a single unified platform for all of their marketing needs.

“Our platform can be plugged in and up and running, even with the most monolithic stacks out there, within weeks. That’s our unique selling point and it has allowed us to gain traction here and abroad. The promise we make to customers is to deliver a return on investment within a 16 to 24-month period. That’s the kind of promise we make as a business and we stand behind it.”

He said the company harbours ambitious growth plans. “We’re just under 70 people on a global basis and we’ll double our headcount in the net 12 months. We want to scale up our European and US business organically as well as look at complimentary acquisitions that sit well with our unified engagement stack.

“We want to build a significant business over the next three years. We want to build a business with €30m to €40m in recurring annual revenue. And we’re on track to do that as long as we keep innovating, keep true to our culture and our core and drive as hard as we can go.”

By John Kennedy (john.kennedy3@boi.com)

Published: 25 June 2021