Xtremepush to double workforce after raising $33m

Multichannel customer engagement platform Xtremepush to accelerate its global expansion.

Digital marketing player Xtremepush is to double its workforce in Ireland and overseas to 140 people after it secured $33m in funding.

Founded in 2015 by Tommy Kearns and Dr Kevin Collins, Xtremepush enables its global client base to drive revenue and enhance customer experiences through personalised, data-driven communications across all digital channels.

“This investment validates and recognises the calibre of our technology, our people, and the ambitious global growth plans we have for the company”

The Dublin-headquartered SaaS company will double its workforce to 140 people in Ireland and overseas over the next 12 months, creating new roles across all divisions, including software and DevOps, sales and marketing, finance and operations.

Continual growth

Ranelagh-based Xtremepush has undergone continual growth year-on-year since its launch in 2014 and already employs 70 people in Ireland, the UK, Central and Eastern Europe, and at its recently opened US headquarters in New York State.

The company’s $33m cash raise includes equity funding from Grafton Capital, a London-based growth investor in leading European technology companies, alongside a refinanced debt facility.

“This investment validates and recognises the calibre of our technology, our people, and the ambitious global growth plans we have for the company,” said CEO Tommy Kearns.

“It will allow us to move ahead with our expansion in overseas markets, including North America, the Middle East and Asia. Xtremepush is now in hyper-growth mode. We want to scale quickly in all of these markets, both organically and through strategic acquisitions.”

Kearns established Xtremepush in 2014 with CTO and co-founder, Kevin Collins and the company has since built up a global client base across multiple verticals, including banking, retail and e-commerce, travel and transport, hospitality, publishing and media, and sports betting and gaming.

Uniquely, Xtremepush’s comprehensive tech stack offers a single, unified platform for customer engagement, personalisation and data. Offering mobile-first, multichannel customer experiences, its platform enables brands to acquire new customers and communicate more effectively with existing customers through automated, real-time and relevant messaging.

“This significant investment by Grafton Capital not only represents a cash injection, but also gives us access to their vast knowledge and experience in the growth stage development of SaaS companies,” Collins explained. “This announcement is also very good news for the tech sector here in Ireland. It underscores our ability to compete internationally and to attract large global capital partners for digital enterprise services that are among the best in the world.”

Grafton Capital will own a minority stake in the Dublin-headquartered Xtremepush and Edward Barroll Brown, Managing Partner of Grafton Capital, who led this investment, has joined the Board of Directors.

“Xtremepush has a first-rate team that have developed an excellent product and built an impressive suite of global customers,” said Barroll Brown.

“Having delivered profitable organic growth to date, we are thrilled to have been selected as the first external investor, and our investment will allow the business to accelerate its growth globally. 

Interview with Tommy Kearns


Main image at top: Edward Barroll Brown of Grafton Capital (left) with Dr Kevin Collins and Tommy Kearns of Xtremepush

By John Kennedy (john.kennedy3@boi.com)

Published: 14 July 2021