Woof trade: Maxi Zoo Ireland acquires Equipet

Maxi Zoo Ireland now has a combined retail network of 29 stores nationwide, 285 employees and an online store.

Pet supplies retailer Maxi Zoo Ireland has acquired the physical and online stores of EQuipet.

The acquisition, which has been welcomed by both parties, will enable the Irish subsidiary of the Fressnapf Group to accelerate future growth with an expanded and geographically enlarged store network.

“Our goal will be to double our annual turnover of more than €30m in the medium-term year and to build more than 50 stores in perspective”

As a result of the acquisition, Maxi Zoo Ireland now has a combined retail network of 29 stores nationwide, 285 employees and an online store. Both parties are working closely together to plan and ensure a smooth transition for all involved.

“Equipet is a company that we have always respected for its high standards in stores and quality,” said Enrico De Luca, country manager of Maxi Zoo Ireland.

De Luca said the new stores and online shop will allow the company to reach and satisfy many more customers in Ireland.

“We welcome the Equipet team and all employees to our Maxi Zoo family. We share the same passion and expertise for pets, and in doing so, we will make it easier, better and happier for people and pets to live together!”

Both companies have mutually agreed not to disclose the financial details of the acquisition.

Focus on turnover

Group of men at a boardroom table.

Pictured at the official signing of the major deal are (L-R) Tim Cummins, Ian McCaffrey, Enrico De Luca, Martin Kennedy and Malachy Byrne. Image: Conor Healy | Picture It Photography

Prior to the acquisition, Equipet had eight retail stores, 92 employees and an online store.

“The acquisition of Equipet makes us the clear champion of the branch in Ireland and we will become a true omni-channel retailer,” said Sven Girmendonk, regional operations officer of the Fressnapf Group.

“We have great respect and appreciation for Equipet’s performance, which is characterised by a high level of quality and service. Now, together, we will leverage the full potential and bring our ecosystem to life in Ireland step by step. Our goal will be to double our annual turnover of more than €30m in the medium-term year and to build more than 50 stores in perspective.”

John Kennedy
Award-winning ThinkBusiness.ie editor John Kennedy is one of Ireland's most experienced business and technology journalists.

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