Almost all women entrepreneurs on the Going for Growth development programme had to pivot in order to adapt to challenges posed by Covid-19.
A total of 88pc of participants on the Going for Growth programme reported that they pivoted their businesses to adapt to current circumstances.
The figures, which were gathered in their end of cycle survey, show the resilience and determination of the entrepreneurs on the programme – and the value of the peer support they received while participating.
“The way the participants have pivoted, identified new opportunities, and changed to meet the needs of their market, shows great resilience and a true entrepreneurial spirit”
The survey also found that eight participants from the programme started exporting for the first time – which is quite a feat during a global pandemic.
Going for Growth participants found that the roundtable sessions translated into practical changes in their business. All participants said they would recommend the programme to others.
Going for Growth is a six-month part-time programme, supported by Enterprise Ireland and KPMG, which assists ambitious female entrepreneurs to achieve their growth aspirations.
The call is open today (Monday Nov 9) for applications from female entrepreneurs who would welcome peer support to take their businesses to the next level. This is the 13th year of Going for Growth and more than 750 female entrepreneurs have so far taken part in the programme.
The programme is seeking applications from female entrepreneurs – across all sectors – who are strongly focussed on growth. Ideally, businesses should be well established and trading for at least two years.
Applications will also be considered from highly innovative entrepreneurs with significant growth expectations at an earlier stage of their development if they have already generated some sales. (Eligibility criteria in notes below)
Sixty places will be available for the 13th cycle of Going for Growth, which will run from January to June 2021 and the deadline for applications is Friday, December 18th. There is no charge for those selected.
Anyone interested is encouraged to register on the website goingforgrowth.com and a link to the application form will be sent to them.
Helping women-led businesses to scale
“Enterprise Ireland is very proud to partner with Going for Growth and sees great synergy with the focus of this initiative on helping women-led businesses to become more resilient and to scale nationally and internationally,” said Julie Sinnamon, CEO of Enterprise Ireland.
“Supporting ambitious business women to start and to grow enterprises is a priority for Enterprise Ireland. A key objective of Enterprise Ireland’s Women in Business Action Plan is to strengthen the diversity of management teams in existing businesses and to further increase the number and the impact of female-led business, for the benefit of the economy.”
Some of this year’s Lead Entrepreneurs include four previous Going for Growth participants: Dr. Anne Cusack, Critical Healthcare; Chupi Sweetman-Durney, Chupi; Gillian O’Dowd, Azon Recruitment Group and Oonagh O’Hagan, Meagher’s Pharmacy Group.
The other Lead Entrepreneurs are: Fidelma McGuirk, Payslip; Fiona O’Carroll, experienced intrapreneur and non-Executive Director; Monica Flood, formerly Olas IT and Susan Spence, SoftCo.
Áine Denn, co-founder and formerly of Altify, and Breege O’Donoghue, formally of Primark, will lead Continuing the Momentum round tables. This is a further development programme for former participants of Going for Growth.
“Entrepreneurship is critical to Ireland’s economic stability and future growth”, said Olivia Lynch, partner at KPMG. “We know that more men than women start businesses in Ireland, a trend which suggests there is huge untapped potential in our population that could contribute to the future success of the Irish economy.
“At KPMG, we work with many businesses in overcoming challenges and creating opportunities, and we are delighted to extend this support and expertise to female entrepreneurs who are responding to the current challenging market circumstances. We are proud to continue our support for this exceptional programme and to recognise the key role of the Lead Entrepreneurs and the continued innovation and drive of so many female entrepreneurs.”
Going for Growth has been designed and is being implemented by Fitzsimons Consulting, specialists in areas related to entrepreneurship and growth.
“The peer support that the participants get from each other and from the Lead Entrepreneurs is invaluable,” said Paula Fitzsimons, founder and managing director of Fitzsimons Consulting.
“The way the participants have pivoted, identified new opportunities, and changed to meet the needs of their market, shows great resilience and a true entrepreneurial spirit. The strength of the network, developed over the last 13 years, has proven to be a great resource in challenging times, as it is when the environment is more benign.”
Case Study: Wellola
Pictured (from left) Olivia Lynch, Partner KPMG; Julie Sinnamon, CEO Enterprise Ireland; and Sonia Neary, CEO of Wellola and former Going for Growth participant. Image: Orla Murray / Coalesce
One woman entrepreneur who participated in the last cycle is Sonia Neary, CEO of Wellola, which delivers secure video consultation and patient portal solutions.
The company, established by Sonia in 2016, had been focussed on the mental and community healthcare market in Ireland and the UK but pivoted quickly during the Covid-19 pandemic to launch a secure patient communication portal, in collaboration with the HSE Digital Transformation Team, to protect front-line workers.
Their video consultation portal was designed for GPs, as a tool to triage patients to protect both patients and clinicians. The stand-alone platform, based on technology tried and tested by Wellola, was developed in just four days, and launched on St. Patrick’s Day 2020.
Since then Wellola has continued to adapt its business model and has just announced two strategic partnerships. The company is integrating with artificial intelligence platform EBO.ai to offer greater inclusivity and accessibility to their portal. It is also collaborating with Think Biosolution, an innovative Irish company offering disease prevention and remote monitoring platform for geriatric patients.
“It is crucial that businesses are willing to adapt – not just during events such as global pandemics,” said Wellola CEO Sonia Neary.
“One shouldn’t underestimate the value of listening to our customers and keeping them close, so we can deliver on their needs. Being part of Going for Growth was hugely valuable for me during a year when there was so much change happening.
“It was essential to be able to communicate with like-minded people who were going through the same experiences. Being an entrepreneur can be a lonely experience so having the support of those people who were in my group – and our Lead Entrepreneur Susan Spence of SoftCo — was invaluable. And in 2020, we all needed that extra bit of support – both commercially and personally.”
Main image at top (from left): Olivia Lynch, Partner KPMG; Chupi Sweetman-Durney, founder of Chupi, a former Going for Growth participant and now a Going for Growth Lead Entrepreneur; and Julie Sinnamon, CEO Enterprise Ireland. Image: Orla Murray/ Coalesce
By John Kennedy (firstname.lastname@example.org)
Published: 9 November, 2020