Connecting Irish telecoms: Welltel acquires Novi for €3m

Dublin telecoms firm Welltel has acquired Kildare-based firm Novi for €3m.

The acquisition of Novi will see Welltel’s workforce grow to 115 people and its customer base expand to 3,000 customers nationwide.

Novi is an experienced proactive managed security provider with high-profile Irish customers including Irish Funds, Mater Hospital, O’Brien’s Fine Foods and Expert Electrical.

“Remote working is here to stay and this acquisition will transform our business”

As a result of the acquisition Welltel is now equipped to deliver full suite of managed IT services, remote working, phone systems, unified communications and secure connectivity to its customers

Novi will continue to operate under its own brand and can now leverage Welltel’s telecoms experience, for example adding integrated telephony for Microsoft Teams as part of its remote worker bundle.

Adding Novi’s 15 employees, will bring the total headcount to 115 and its SME and enterprise customer base to more than 3,000. The deal is the latest in Welltel’s wider acquisition strategy for growth, which saw it acquire ICT provider Invisitech at the beginning of this year.

A vision for the future of Irish business

Winner of six Deloitte Fast 50 awards Welltel has experienced fast growth year on year since 2015. The company’s strategy is to continue to make acquisitions, to continue to invest in its network, its people and continue to invest in improving the service it provides to its customers.

“The Welltel and Novi teams share a very similar vision of enabling growth for businesses which made this acquisition a natural fit,” said Ross Murray, CEO of Welltel.

“We were deeply impressed with the strength of Novi’s client base and recurring revenue growth, as well as its proactive approach. Novi’s consistent revenue growth is founded on its ability to acquire and retain high profile customers.

Established in 1999 Novi is a proactive managed cybersecurity company that has launched several security services and products in recent times, including Novi PatchGuard, Novi AirGap and Novi CyberView.

As the volume and complexity of cyber threats continues to grow, Novi provides proactive risk management for Irish businesses. Its customers will now be able to access Welltel’s managed business communications suite, including telephony services for Microsoft Teams, business broadband and SD WAN services, thus allowing it to add significantly more value to clients.

“We’re excited to leverage the synergies between our two brands to provide mid-sized Irish businesses with a unique combination of managed IT, security and communications expertise,” said Novi managing director George O’Dowd.

“Simplicity will be the new watchword as customers can benefit from a single provider for IT and communications. Our united offering gives us a unique ability to facilitate today’s flexible working needs and make it easy for customers to manage their ICT. This is a critical capability as mid-sized businesses move away from traditional phone and IT systems and networks to offer the true mobility demanded by today’s employees.”

“Remote working is here to stay and this acquisition will transform our business and secure remote work offering and enable us to grow within the managed services and managed security markets. While Novi will continue to operate as its own entity, our support teams will be connected and collaborate closely to ensure that we can offer integrated solutions which deliver the best outcomes for our combined customer base.”

Pictured: George O’Dowd, managing director, Novi; and Ross Murray, CEO, Welltel

Written by John Kennedy (

Published: 6 July, 2020