Virgin’s #BackingBusiness proves successful for Irish SMEs

TV platform Virgin Media has selected the next three Irish SMEs as part of its #BackingBusiness initiative to boost Irish businesses nationwide.

More than 400 SMEs across Ireland have registered for Virgin Media’s €1 million #BackingBusiness support fund, which was launched in earlier this year.

The #BackingBusiness initiative was introduced to support the recovery of Irish SMEs that were severely impacted by the Covid-19 pandemic and will give these companies a national platform to showcase their resilience.

The Virgin Media promotion includes free on-air advertising including creative, production, profiles across its full schedule covering Virgin Media Channels One, Two and Three, Virgin Media.

Speaking at the launch of the initiative, Aidan D’Arcy, director of business at Virgin Media said; “We know many businesses are finding things tough right now, particularly local SMEs who are at the heart of their communities, so we want to help them as much as we can while they deal with their current challenges and create new ways to keep their businesses and their employees busy.”

There has already been a number of success stories for previous businesses involved in the campaign. Pamper the Camper, which was one of the first businesses to feature, have seen their website traffic increase by over 800 per cent.

Nufields, who featured back in May, have also had sales increased by 359 per cent, thanks to the campaign. Finally, after having their advert air across Virgin Media One, Two and Three, Workspace Interiors saw a massive spike in enquiries and sales and have been able to re-employ 80 per cent of their staff.

Virgin Media has chosen the next three company’s that will be featured as part of the initiative.

North Tipperary-based Borrisoleigh Bottling Ltd, founded in 2018 and based at previously C&C Gleeson-owned factory in Borrisoleigh, has recently launched a suite of sustainably packaged products, an eight litre water box and a 500ml carton, for their customers.

They will be joined by Cork-based Clover Hill Food Ingredients Ltd who have developed a supermarket friendly retail range to compliment there existing industrially packed range currently marketed to the Irish bakery industry.

The third business, Snack Farm, based in Rathmines, Dublin, who were already supplying most of Ireland’s tech sector with employee healthy snacking programmes, have now repurposed their website to offer their healthy snack mixes directly to consumers.

All three businesses will feature on Virgin Media’s weekly 60” ad break campaign and will also be promoted across Virgin Media’s official social media channels.

How to enter #BackingBusiness initiative

It will feature as many Irish businesses as possible, and entering is really easy.

All business owners have to do is to send in a short email, outlining who and where they are, some of their main products or services and how they have coped and reinvented themselves through the current crisis.

The ideal way to do this is to take a short video by mobile phone (including shots of the business premises). You can simply email submissions to or WhatsApp them to 089 611 1111.

By Stephen Larkin

Published: 2 July, 2020