Virgin Media offers free TV advertising to Irish SMEs

The #BackingBusiness initiative was introduced to support the recovery of Irish SMEs. 

As part of its #BackingBusiness initiative, Virgin Media has launched a €1 Million support fund to support Irish businesses through these challenging times.

As part of the initiative, Irish SMEs will be given free on-air advertising with creative, production, profiles in relevant TV programmes and social media promotion across its full schedule covering Virgin Media Channels One, Two and Three, Virgin Media.

The #BackingBusiness initiative was introduced to support the recovery of Irish SMEs that were severely impacted by the Covid-19 pandemic and will give these companies a national platform to showcase their resilience.

A number of companies have already been selected to feature in the new ‘backing business’ campaign, including PamperTheCamper.com, The Sensory Pod, StuffUNeed.ie, Nufields, Workspace Interiors and South William Clinic & Spa.

“We know many businesses are finding things tough right now, particularly local SMEs who are at the heart of their communities”

Earlier this month, we reported that funding to Irish SMEs could fall by as much as 50 per cent this year as Covid-19 continues to cause uncertainly in the Irish economy.

Companies are being invited to submit a short video by email outlining who and where they are, what products and services they offer, and how they are responding to the challenges arising from the coronavirus pandemic.

Aidan D’Arcy, director of business at Virgin Media said; “Virgin Media reaches into every home in Ireland and our editorial, creative, production and commercial teams are really looking forward to bringing this programme to life.

Companies are being asked to showcase how they have responded to the pandemic

“We know many businesses are finding things tough right now, particularly local SMEs who are at the heart of their communities, so we want to help them as much as we can while they deal with their current challenges and create new ways to keep their businesses and their employees busy.”

Last Friday, Sky Ireland announced a €250,000 support scheme that will give 25 companies free television advertising airtime worth €10,000 through its AdSmart platform. However, this scheme is open to SMEs that have been trading for at least a year and are either new to television advertising or returning after an absence of 12 months.

The #BackingBusiness initiative is open to businesses across the country and will run until September 2020. Virgin Media said applicants can take a short video by mobile phone, which should include shots of the business premises, and email it to backingbusiness@virginmedia.ie or send via WhatsApp to 089 611 1111.

By Stephen Larkin

Published: 25 May, 2020