The perfect storms of Covid-19 and Brexit have made the rapid uptake of e-commerce capabilities a prerogative for Irish SMEs in 2021.
Despite the surge in e-commerce activity by Irish firms before Christmas, the year ahead 2021 still presents retailers with a challenge to go online to not only deal with closed premises if they are deemed non-essential but to address the expectations of an increasingly digitalised consumer.
To get the message out to SMEs, Bank of Ireland recently collaborated with online shopping platform Shopify as well as Pointy, the Irish platform recently acquired by Google that helps shoppers find via the internet the products they need in your physical store, and the E-commerce Association of Ireland (eCAI), to highlight the opportunities that exist online.
ThinkBusiness also collaborated with the Local Enterprise Offices to highlight how local businesses across Ireland are making use of the Trading Online Voucher scheme to get selling online.
Advice, case studies and analysis:
Bank of Ireland’s head of Retail Sector Owen Clifford says omnichannel is the future of retail and urges firms to stop differentiating between bricks and mortar and online.
Retail chains are in a fight for survival. Gamma’s CEO Feargal O’Neill looks at how omnichannel will make a difference over the next decade.
Niall Bodkin, founder of the E-commerce Association of Ireland points out that the future of retail is not just digital, it is omnichannel.
The key to the omnichannel future is levelling the playing field for retailers, explains DHL Ireland’s e-commerce head Mark Meade.
A move to high-end Irish craft gifts and e-commerce holds the key to the future for Carroll’s Irish Gifts, says managing director Peter Hyland.
Irish e-commerce supremo John Beckett, CEO and founder of ChannelSight, talks to ThinkBusiness about helping brands to sell more by knowing more.
The omnichannel future: How art and design house Jill & Gill used the challenges of Covid-19 to fashion a new, sustainable future combining e-commerce with bricks and mortar.
Eamon Brett from Shopify offers Irish SMEs advice on how to get selling online and explains how the Shopify platform works.
Omnichannel future: How Mullingar-based Multyfarnham Cookery School went from 10pc of revenue from online to 100pc in just a year.
Caroline Brady from Pointy, the Irish tech company acquired by Google last year, explains the ingenious tech that brings bricks and mortar retailers into the digital realm.
The omnichannel future: How popular Dublin roastery Bear Market Coffee embraced digital commerce as it battled the challenges posed by the Covid-19 crisis.
With 70pc of Irish e-commerce spend going overseas, it is vital we support local SMEs. In the run up to Christmas 2020 we looked at 127 Irish businesses in the areas of toys, food, drinks, health and nutrition, sports and fitness, clothing and fashion and beauty.
The pandemic crisis created the perfect storm for Wexford’s Fancy Fungi to pivot its business from food service to retail and respond to a strong appetite from remote workers online.
Sligo yoga studio Salt & Soul overcame closures imposed by lockdowns to become a 100pc digital enterprise.
Edited by John Kennedy (firstname.lastname@example.org)
Published: 10 February 2021