2020’s Sockies create new categories for our new lives and our new ways of working.

The 2020 Social Media Awards – aka The Sockies – are to take place in September as a digital experience, complete with new categories.

The awards play a vital role in highlighting the growing importance of social media in society and in business and the fact that social media is the glue keeping us all connected and informed in a world upended by Covid-19.

“We always hear about how bad social media can be and how it can ruin lives, but for 2020, the use of social media by organisations to reset the conversation, steer people to the truth and also to help organisations with new funding routes is remarkable”

This year there is a new category for the social media strategy of media organisations, another category to recognise organisations combating fake news called “Factual Communications”.

Other categories around Covid-19 include a category for organisations that had to fundraise for survival in 2020 and a category to recognise the great use of social media during Covid-19.

Adapting to the Covid-19 world

Man surrounded by bubbles.

Sockies Awards host Rick O’Shea last year

Organiser Damien Mulley told ThinkBusiness that while a date for the awards has yet to be confirmed, the event will be a virtual affair in September with the announcement of the winners to be streamed on Facebook and YouTube.

Mulley explained that Sockies 2020 have started to charge this year because there is no physical event and that’s where all the revenue came from. The fee is €20 per category for entries.

The Factual Communications and Fundraising categories are free to enter and a new “F**k Covid” category has also been added to recognise which is people/organisations that are using social media to bring joy during Covid19 lockdowns. We’ve made that free to enter too.

“The awards competition this year is reacting to how people and organisations are adapting to a world with Covid-19,” Mulley explained. “We’ve added new categories and structures for the changing use of social media. We want to recognise the amazing work people and organisations are doing.”

Last year the social media awards added more focus on SMEs, NGOs and State orgs as agencies and big brands were getting more attention and the smaller fish just weren’t featuring in the winners lists. Now half the categories are just for SMEs, NGOs and State Organisations.

In addition, this year the awards are recognising media organisations and their use of social media. “Newspapers, radio stations, online publications have seriously upped their game in the past two years with websites, podcasts, videos and newsletters being produced. We wanted to recognise the omni-channel nature of media organisations in 2020.”

On the anti-fake news category (Factual Communications) category and the fundraising category Mulley added: “We always hear about how bad social media can be and how it can ruin lives, but for 2020, the use of social media by organisations to reset the conversation, steer people to the truth and also to help organisations with new funding routes is remarkable. We want to highlight that used in the right way, social media can enhance the good we are already doing. Good work needs to be highlighted, there are enough bots and anonymous accounts being negative.”

Entries are open until 28 August The “Awards Night” date has not decided yet. Nominations can be made at www.sockies.ie 

Main picture at top: What a difference a year makes … the scenes at the Sockies in 2019.

Written by John Kennedy (john.kennedy3@boi.com)

Published: 19 August, 2020

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