Sale of kid-safe digital platform SuperAwesome to Fortnite maker another ‘Epic’ outcome for Tipperary games supremo Dylan Collins.

Digital entrepreneur Dylan Collins has achieved another acquisition milestone with the sale of his kidtech company SuperAwesome to Epic, the games maker behind popular online game Fortnite.

The terms of the deal were not disclosed but SuperAwesome was valued at more than $100m in 2018.

“The internet was never designed for kids, so we started SuperAwesome to make it as easy as possible to enable safe, privacy-driven digital experiences for children everywhere”

Led by Irish entrepreneur Dylan Collins, SuperAwesome is a kid-safe marketing platform that operates as a bridge for brands to reach those aged between six and 16 across a number of channels across physical, digital and mobile, including its “Instagram for Kids” app, PopJam.

An entrepreneur to the core

In recent months ThinkBusiness reported how Microsoft’s venture capital arm took a majority stake in Collins’ London-based adtech firm.

Collins cut his entrepreneurial chops while at Trinity College in Dublin where, along with Sean Blanchfield and Ronan Perceval, they established Phorest, a company that provides technology to the salon industry.

Around the same time Collins and Blanchfield built a company called Demonware that made it possible for multiplayer game-play across consoles. Demonware was bought by Activision for $17m.

“The internet was never designed for kids, so we started SuperAwesome to make it as easy as possible to enable safe, privacy-driven digital experiences for children everywhere.

“Partnering with Epic Games gives us the opportunity to deliver that promise on a scale which simply wouldn’t have been possible on our own. We’re proud and excited to be working together to make the internet safer for kids,” Collins added.

SuperAwesome is trusted by more than 300 top brands, including LEGO, NBC Universal and Hasbro to power safe digital engagement for more than 500,000,000 kids every month, across thousands of apps, games and services. SuperAwesome remains committed to supporting existing customers and will partner with Epic Games to further their mission to make the internet a safer place for kids.

“More kids interact online than ever before and now is the time to double down on their safety. SuperAwesome is the company developers want to work with to make better online content for kids, ” said Tim Sweeney, founder and CEO of Epic Games.

“We share the belief that digital experiences are better when you go the extra mile to respect privacy and we’re thrilled to invest in this future alongside the talented SuperAwesome team.”

Image: Dylan Collins on stage at the Web Summit. Image: Web Summit/CC BY 2.0

Written by John Kennedy (john.kennedy3@boi.com)

Published: 28 September, 2020

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